Personal Information
Unternehmen/Arbeitsplatz
Hong Kong Hong Kong
Beruf
Global Vice President of Marketing & Communications
Branche
Advertising / Marketing / PR
Info
Keen currently heads up global marketing and communications at MCM worldwide. Responsible for growing the brand's business and profile internationally. Previously he oversees media, digital and e-commerce for Burberry Asia where he launched many "digital first" initiatives such as the launch of Tmall, Shinsege store and working with with LINE and Kakao talk for the first fashion show collaboration on these platforms.
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Personal Information
Unternehmen/Arbeitsplatz
Hong Kong Hong Kong
Beruf
Global Vice President of Marketing & Communications
Branche
Advertising / Marketing / PR
Info
Keen currently heads up global marketing and communications at MCM worldwide. Responsible for growing the brand's business and profile internationally. Previously he oversees media, digital and e-commerce for Burberry Asia where he launched many "digital first" initiatives such as the launch of Tmall, Shinsege store and working with with LINE and Kakao talk for the first fashion show collaboration on these platforms.