eMarketing Techniques Series - Hands On SEO

Building World-Class Search Engine Optimization Expertise eMarketing Workshop Corporate College Hands On SEO October 1, 2007 John Inama Dave Goebel Greg Habermann

Hands On SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who is Cleveland SEO? ,[object Object],[object Object],[object Object]

Who is Goebel Group Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who is Pilot Fish ,[object Object],[object Object],[object Object],[object Object]

Who is SageRock? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Search Engine Optimization ,[object Object],[object Object],[object Object]

Dawn of the Search Engine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Share Today Google 53% Yahoo 19% MSN 12% Ask 1.6 % Other 8.9% -Nielson/Netratings, August 2007

Importance of Search Engines ,[object Object],[object Object],[object Object]

How People Search-World Usage -- Internet World Stats, March 10, 2007 Internet Users (millions) Penetration % World Users North America 233.2 69.7% 20.9% Europe 314.8 38.9% 28.3% Asia 398.7 10.7% 35.8% Latin America 96.4 17.3% 8.7%

How People Search-Trends ,[object Object],-- iProspect, 2006 Only a few 23% First page 39% First 2 pages 19% First 3 pages 9% More than 3 pages 10%

How People Search-Constructing Keyword Phrases -- HitWise, 2006 1 word 23.4% 2 words 26.3% 3 words 21% 4 words 13.4% 5 words 7.4% 6 words 3.9% 7 words 2% 8 words+ 2.6%

How People Search- Organic vs. Paid Listings ,[object Object],[object Object],--iProspect, 2005

SEO vs PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organic and Paid Listings on an Engine Organic Paid listings

SEO Basics-Keyword Research ,[object Object],[object Object]

SEO Basics- Building a site that is SEO Friendly ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Basics- Meta Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],<html> <head> <meta http-equiv="Content-Language" content="en-us"> <meta http-equiv="Content-Type" content=""> <title>SEO</title> <meta name="keywords" content=“ "> <meta name="description" content=“ "> <META NAME="robots" CONTENT="index, follow"> <META NAME="GOOGLEBOT" CONTENT="INDEX, FOLLOW">

SEO Basics- Content ,[object Object],[object Object],[object Object]

SEO Basics-Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Basics- Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tools for SEO-Keyword Density Checker

Tools for SEO-Spider Simulator

Tools for SEO-Google Webmaster Tools

Search Engine Commands-Google.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Commands-Yahoo.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hands on Reviews ,[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

eMarketing Techniques Series - Hands On SEO

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