1.
Please research on the Baby Boomers population. The following information is needed:
Thorough definition/description of the segment
Key demographic trends of Baby Boomers
Census information
Are there any sub-groups in the Baby Boomers segment?
What are the anticipated changes for Baby Boomers?
Future trends for the segment?
Please list any sources or references also.
Solution
Definition of 'Baby Boomer '
A person who was born between 1946 and 1964. The baby boomer generation makes up a
substantial portion of the North American population. Representing nearly 20% of the American
public, baby boomers have a significant impact on the economy. As a result, baby boomers are
often the focus of marketing campaigns and business plans.
U.S. Census Bureau Projections Show a Slower Growing, Older, More Diverse Nation a
Half Century from Now
The U.S. population will be considerably older and more racially and ethnically diverse by 2060,
according to projections released today by the U.S. Census Bureau. These projections of the
nation