Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.
1. Kevin A. Clauson, Pharm.D.
Associate Professor
How and
are Changing
Healthcare
2. Objectives
Define and differentiate between Web
1.0 and Web 2.0
Identify uses of Web 2.0 tools in
healthcare
Explore pitfalls associated with the use
of Web 2.0 applications
4. Evolution of the Web
• Web 1.0 (one-way Web)
Static, pull
• Web 2.0 (two-way Web)
Dynamic, push
Collaborative, participatory
• Web 3.0/3D/Semantic Web (TBD)
7. Reason #1
Well…your tax dollars did just
help to fund $27 MILLION worth
of projects that hope to build
‘Facebook for Scientists’
www.nih.gov/news
8. Reason #2
Your aunt, niece, daughter or
granddaughter might be one of
the 106,000 people getting
information from the Gardasil
page on Facebook
9. Reason #3
Your colleagues of tomorrow
are immersed in these tools
TODAY
Acad Med 2009;84(11):1479-81.
10. Reason #4
Web 2.0 tools are already being
used by your patients to
exchange information and help
with smoking cessation, diabetes
management, medication
adherence, influenza alerts, etc.
19. Advertising Age – March 2009
Gaining one member per second
Site visitors doubled since last year
20. 45% of hiring
managers use
social networking
sites to screen
candidates
Harris Interactive/CareerBuilder Survey 2009
21. Background
Did NOT hire when profile
indicated:
Provocative/inappropriate photographs
or information (53%), alcohol or drug
use (44%)
Shared sensitive information from
previous employment (20%)
Harris Interactive/CareerBuilder Survey 2009
22. Did hire when profile indicated:
Good organizational fit (50%), candidate
creativity (38%)
Harris Interactive/CareerBuilder Survey 2009
23. Three Things To Know About
and Stent Advert
1. $7500 investment for
video
2. Generated over 160,000
views and almost 1000
comments
3. Increased the number of
site hits for company by
>180%
www.thespanner.com
28. Patient
Passive role
Information is given to
them
Top down delivery of
healthcare
Paternalistic medicine
ePatient
Active (engaged) role
They seek out
information (Internet)
Partner in their
healthcare
Participatory medicine
29. Participatory Medicine
Patient driven changes to healthcare system
Healthcare professionals scrambling to catch-up
May require education/retraining of workforce
31. “As opposed to the
doctor-centric,
curative model of
the past, the future
is going to be
patient-centric and
proactive.”
Elias A. Zerhouni, M.D.
Former Director of the
National Institutes of
Health (2002-2008)
33. Hospitals and Web 2.0 Tools
410 Hospitals
297 Twitter
219 Facebook
202 YouTube
48 Blogs
Source: ebennett.org/hsnl
34.
35.
36.
37. Take the Fact Check: HPV quiz to see
how much you really know about
Human Papillomavirus, a common
sexually transmitted disease that can
cause cancer and genital warts. Others
will not know you’ve taken the quiz
unless you want them to.
39. Facebook Gone Wild!
44.5% of medical
students and
residents
(n=813) at UF
had a Facebook
account
J Gen Intern Med 2008;23(7):954-7.
40. Facebook Study at UF - Groups
63% of Facebook
users in study joined
‘groups’ including:
PIMP (Party of
Important Male
Physicians)
Physicians
looking for trophy
wives in training
J Gen Intern Med 2008;23(7):954-7.
41. Facebook Study at UF - Profiles
70% contained
pictures of drinking
10-50% ‘excessive’
Findings driving
changes in policy
J Gen Intern Med 2008;23(7):954-7.
42. Social Network Use by
Pharmacy Students at NSU
82.7%
30.9%
1.5%
Proceedings of Medicine 2.0 – 2009
43. Facebook & Pharmacy Students
Study of 299 pharmacy students in three
Colleges of Pharmacy
57% responded it was “unfair” for
employers to use Facebook content
45% said College should not be able to
use as evidence of students lacking
professionalism
AJPE 2009;73(6):article 104.
46. How to Get Fired From an NFL
Team in Two Easy Steps
by Dan Leone gate chief
1. Get upset about your employer cutting
your favorite player (Dawkins)
2. Immediately post on Facebook:
"Dan is [expletive] devastated about
Dawkins signing with Denver ... Dam
Eagles R Retarted!!"
sports.espn.go.com/nfl/news
47. Two hospital staff were fired
after a nurse appeared on
Facebook in ‘a revealing
pose’…the picture also
showed a patient in the
background!
NursingTimes.net February 2009
48. Beliefs & Social Media
53% of employee respondents
said their social networking sites
are “none of an employers’
business”
Compare to results of pharmacy
students’ attitudes in study
Deloitte LLP 2009 Ethics & Workplace Survey
49. Eight Percent of Companies
Have Fired Employees Due
to Issues With Social Media
Sites
www.proofpoint.comom
51. Microblog
"a small-scale form of
blogging, generally
made up of short,
succinct messages,
used…to share news,
post status updates and
carry on conversations".
- Mike Templeton
Science 2.0 for TEL workshop at ECTEL09
52.
53.
54. Individual
Customized news
feed & analysis
Live Tweeting
Job leads
Social networking
Institution
Internal
communications
Live Tweeting
Recruitment
Engagement
55.
56. Twitter Usage
19% of all adults
online use
Twitter
Source: Pew Internet & American Life Project Survey 2009
79. Summary Points
Web 2.0 is changing the nature of
communication and social networks
New healthcare models and opportunities
are available via tools such as Facebook
and Twitter
Pitfalls exist with these tools requiring
creation of new guidelines and policies
81. Recommended Resources
Lee Aase’s Social Media University Global
(SMUG)
http://social-media-university-global.org/
Darren Rowse’s Twitter Tips for Beginners
http://www.twitip.com/twitter-tips-for-beginners-video/
Phil Baumann’s Leading on Twitter Primer
http://www.slideshare.net/philbaumann/priming-healthcare-for-twitter-
an-introduction-to-leading-on-twitter?src=embed