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How Facebook and Twitter are Changing Healthcare

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Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.

Veröffentlicht in: Gesundheit & Medizin, Technologie
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How Facebook and Twitter are Changing Healthcare

  1. Kevin A. Clauson, Pharm.D. Associate Professor How and are Changing Healthcare
  2. Objectives  Define and differentiate between Web 1.0 and Web 2.0  Identify uses of Web 2.0 tools in healthcare  Explore pitfalls associated with the use of Web 2.0 applications
  3. What Does Web 2.0 Mean to You?
  4. Evolution of the Web • Web 1.0 (one-way Web)  Static, pull • Web 2.0 (two-way Web)  Dynamic, push  Collaborative, participatory • Web 3.0/3D/Semantic Web (TBD)
  5. Why should you care about Web 2.0?
  6. Reason #1 Well…your tax dollars did just help to fund $27 MILLION worth of projects that hope to build ‘Facebook for Scientists’ www.nih.gov/news
  7. Reason #2 Your aunt, niece, daughter or granddaughter might be one of the 106,000 people getting information from the Gardasil page on Facebook
  8. Reason #3 Your colleagues of tomorrow are immersed in these tools TODAY Acad Med 2009;84(11):1479-81.
  9. Reason #4 Web 2.0 tools are already being used by your patients to exchange information and help with smoking cessation, diabetes management, medication adherence, influenza alerts, etc.
  10. http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
  11. HOW FACEBOOK IS CHANGING: Social Expectations
  12. 17% of all time spent online in 2009 was on social networking sites! Nielsen – August 2009
  13. Navigating Social Networking
  14. What about the Dunbar Number? What about the Dunbar Number? Behavioral and Brain Sciences 1993; 16 (4):681-735.
  15. When Generations Collide!
  16. HOW FACEBOOK AND TWITTER ARE CHANGING: Business of Healthcare
  17. Advertising Age – March 2009 Gaining one member per second Site visitors doubled since last year
  18. 45% of hiring managers use social networking sites to screen candidates Harris Interactive/CareerBuilder Survey 2009
  19. Background Did NOT hire when profile indicated:  Provocative/inappropriate photographs or information (53%), alcohol or drug use (44%)  Shared sensitive information from previous employment (20%) Harris Interactive/CareerBuilder Survey 2009
  20. Did hire when profile indicated:  Good organizational fit (50%), candidate creativity (38%) Harris Interactive/CareerBuilder Survey 2009
  21. Three Things To Know About and Stent Advert 1. $7500 investment for video 2. Generated over 160,000 views and almost 1000 comments 3. Increased the number of site hits for company by >180% www.thespanner.com
  22. YouTube Case Study http://www.youtube.com/watch?v=W-jB9RDN-mE
  23. FDA Hearing on Social Media
  24. HOW FACEBOOK AND TWITTER ARE CHANGING: Healthcare Models
  25. Patient Passive role Information is given to them Top down delivery of healthcare Paternalistic medicine ePatient Active (engaged) role They seek out information (Internet) Partner in their healthcare Participatory medicine
  26. Participatory Medicine Patient driven changes to healthcare system Healthcare professionals scrambling to catch-up May require education/retraining of workforce
  27. What Type of Patient Is This?
  28. “As opposed to the doctor-centric, curative model of the past, the future is going to be patient-centric and proactive.” Elias A. Zerhouni, M.D. Former Director of the National Institutes of Health (2002-2008)
  29. HOW FACEBOOK IS CHANGING: Delivery of Healthcare
  30. Hospitals and Web 2.0 Tools 410 Hospitals 297 Twitter 219 Facebook 202 YouTube 48 Blogs Source: ebennett.org/hsnl
  31. Take the Fact Check: HPV quiz to see how much you really know about Human Papillomavirus, a common sexually transmitted disease that can cause cancer and genital warts. Others will not know you’ve taken the quiz unless you want them to.
  32. HOW FACEBOOK IS CHANGING: Biomedical Literature & Perceptions
  33. Facebook Gone Wild! 44.5% of medical students and residents (n=813) at UF had a Facebook account J Gen Intern Med 2008;23(7):954-7.
  34. Facebook Study at UF - Groups 63% of Facebook users in study joined ‘groups’ including:  PIMP (Party of Important Male Physicians)  Physicians looking for trophy wives in training J Gen Intern Med 2008;23(7):954-7.
  35. Facebook Study at UF - Profiles 70% contained pictures of drinking 10-50% ‘excessive’ Findings driving changes in policy J Gen Intern Med 2008;23(7):954-7.
  36. Social Network Use by Pharmacy Students at NSU 82.7% 30.9% 1.5% Proceedings of Medicine 2.0 – 2009
  37. Facebook & Pharmacy Students  Study of 299 pharmacy students in three Colleges of Pharmacy  57% responded it was “unfair” for employers to use Facebook content  45% said College should not be able to use as evidence of students lacking professionalism AJPE 2009;73(6):article 104.
  38. Boston College Quit Issuing Email Accounts to Students in 2009 Chronicle of Higher Education November 2008
  39. Pitfalls with Facebook
  40. How to Get Fired From an NFL Team in Two Easy Steps by Dan Leone gate chief 1. Get upset about your employer cutting your favorite player (Dawkins) 2. Immediately post on Facebook: "Dan is [expletive] devastated about Dawkins signing with Denver ... Dam Eagles R Retarted!!" sports.espn.go.com/nfl/news
  41. Two hospital staff were fired after a nurse appeared on Facebook in ‘a revealing pose’…the picture also showed a patient in the background! NursingTimes.net February 2009
  42. Beliefs & Social Media 53% of employee respondents said their social networking sites are “none of an employers’ business”  Compare to results of pharmacy students’ attitudes in study Deloitte LLP 2009 Ethics & Workplace Survey
  43. Eight Percent of Companies Have Fired Employees Due to Issues With Social Media Sites www.proofpoint.comom
  44. HOW TWITTER IS CHANGING: Communication
  45. Microblog "a small-scale form of blogging, generally made up of short, succinct messages, used…to share news, post status updates and carry on conversations". - Mike Templeton Science 2.0 for TEL workshop at ECTEL09
  46. Individual  Customized news feed & analysis  Live Tweeting  Job leads  Social networking Institution  Internal communications  Live Tweeting  Recruitment  Engagement
  47. Twitter Usage 19% of all adults online use Twitter Source: Pew Internet & American Life Project Survey 2009
  48. HOW TWITTER IS CHANGING: Delivery of Healthcare
  49. Twitter Mobile TweetDeck TwitterBerry TwitterFon
  50. 140 Uses for Twitter in Healthcare philbaumann.com
  51. CDC & Twitter
  52. Pandemics in the Age of Twitter: Content Analysis of “Tweets” During the H1N1 Outbreak Proceedings of Medicine 2.0 - 2009
  53. HOW TWITTER IS CHANGING: Coverage of Live Medical Events
  54. Live Tweeting Most commonly at conferences Use of Hashtags #USPasm, #Med2, #ASHPMCM?
  55. Tweeting During Conference 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Other Speaker Organizer Attendee Online 42.9 71.4 100 90 50 57.1 28.6 0 9.1 50 Not Tweet Tweet Proceedings of EduMedia conference 2009;145-156.
  56. Henry Ford Hospital Live Tweeted Surgery Livestream to conference attendees Educational for residents/students Remove mystery for future patients
  57. Pitfalls with Twitter
  58. Not Twitteriffic  HIPAA  Ethical breaches  Lack of formality
  59. Summary Points  Web 2.0 is changing the nature of communication and social networks  New healthcare models and opportunities are available via tools such as Facebook and Twitter  Pitfalls exist with these tools requiring creation of new guidelines and policies
  60. Twittersphere & Blogosphere Acknowledgements Lee Aase Phil Baumann Ed Bennett Susannah Fox Cisco Grajales III Shwen Gwee Jen McCabe Berci Mesko Erik Qualman Darren Rowse
  61. Recommended Resources Lee Aase’s Social Media University Global (SMUG) http://social-media-university-global.org/ Darren Rowse’s Twitter Tips for Beginners http://www.twitip.com/twitter-tips-for-beginners-video/ Phil Baumann’s Leading on Twitter Primer http://www.slideshare.net/philbaumann/priming-healthcare-for-twitter- an-introduction-to-leading-on-twitter?src=embed
  62. Expanded slidedeck available at: www.slideshare.net
  63. Images • http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/ • http://www.facebook.com • http://www.myspace.com • http://www.ning.com • http://www.linkedin.com • http://www.hi5networks.com/blog/ • • http://malefis.u-strasbg.fr/site/images/homer-brain.jpg • http://www.geekologie.com/2009/09/dont_friend_your_mom_more_face.php • http://en.wikipedia.org/wiki/File:Elias_Zerhouni_close-up_official_photo.jpg
  64. Images • http://www.cdc.gov/SocialMedia/ • http://www.facebook.com/takeastepagainstcervicalcancer#/takeastepagainstcervicalcancer?v=box_3 • http://www.facebook.com/pages/Orlando-FL/UCF-Student-Counseling-Center/52063513049 http://holydogwater.files.wordpress.com/2007/10/borat-greatsuccess.jpg • http://thenastyboys.files.wordpress.com/2008/01/huggybear.jpg • http://media.photobucket.com/image/drunk%20student/silverbeam/A%20CSM%20Blog/Drunk.jpg • http://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px- Boston_College_with_Boston_skyline.jpg • http://www.bc.edu/bc_org/svp/st_org/mktacad/Images/511px- Boston_College_with_Boston_skyline.jpg • http://media.photobucket.com/image/Pitfall%20video%20game/cliche_city2/pitfall.jpg
  65. Images • http://www.twitip.com/twitter-tips-for-beginners-video/ • http://z.about.com/d/politicalhumor/1/0/y/m/2/stop-or-tweet.gif • http://twitter.com/jensmccabe/status/3073739543 • http://cache0.techcrunch.com/wp-content/uploads/2009/10/twitter_bird_logo_by_ipotion.jpg • http://twitter.com/poikonen • http://twitter.com/search/users?q=Walgreens&category=people&source=find_on_twitter • http://twitter.com/Walgreens • http://twitter.com/CVS_Cares • http://twitter.com/rankospharmacy • http://twitter.com/APhA_HCR
  66. Images • http://www.ignitelabs.com/pharmatwitter/ • http://www.telegraph.co.uk/telegraph/multimedia/archive/01369/twitter-pic_1369969c.jpg http://www.flickr.com/photos/joeysplanting/2433679130/sizes/l/ • http://www.ci.redwood-city.ca.us/fire/disaster/preparedness%20overvew_clip_image001.jpg • http://www.cdc.gov/socialmedia/campaigns/h1n1/#Microblogs • http://www.nasddds.org/PanFlu/H1N1.jpg • http://newmexicoindependent.com/wp-content/uploads/2008/12/twitter-art.jpg • http://www.flickr.com/photos/30211781@N04/3937067223/in/set-72157622279693151/ • http://farm4.static.flickr.com/3365/3201878338_65aebe014d.jpg • http://twitter.com/CVS_pharm/status/2794096289
  67. Images • http://thepcsecurity.com/wp-content/uploads/2009/08/twitter-risk-analysis.png • http://tweetphoto.com/671561 http://www.flickr.com/photos/dosik/118828513/ http://www.flickr.com/photos/the_brownhorse/2553314429/ If thumbnail/URL not present, image has been purchased/licensed Expanded slidedeck images can be found under notes tab
  68. Thank you for your time! clauson@nova.edu @kevinclauson

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