Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
19. “The more we wrote on that subject and linked
all the related pieces together, the higher we
ranked in SERP for all terms related to topic A.
So clearly, showing topical expertise across
content was a key component to our growth.”
- @anum, senior growth marketers at Sidekick for Hubspot
38. Hubspot saw an increase in leads by “optimizing
the past.” Their tactics involved:
• Updating top-performing blog posts to include
new stats and insights
• Optimizing CTAs – e.g. update CTAs if a new,
more relevant gated piece is available
• Changing the date and republishing the piece
as a new post
39. 9. Optimize your top
landing pages (e.g. top
performing blog posts)
for conversion.
40. • Match your CTA text with the keyword
people use to land on the page.
• Include both text and image CTA.
• Test your headlines on social media and
revise if necessary