Chasing disinterested contacts just wastes your time and money. You're better off attracting those who are looking for what you do. Learn the 10 steps to getting and converting more inbound traffic. Find more resources like this at http://www.technoledge.com.au/b2b-marketing-trends

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1. DEFINE YOUR TARGETS
Take a cool look at your best, most profitable customers.
What industries, sizes, locations and problems do they
have in common?
2. SELECT YOUR AUDIENCE
Who are the decision-makers and influencers? What
positions and problems do they have? What do they
have in common? How are they different?
3. SET YOUR GOALS
If this audience were to visit your website, how would
you like them to feel? What content can you give them
to make them feel that way? What calls to action will
guide them to download it?
4. CHOOSE YOUR CONTENT
Take a look at your content now—White Papers, best
practice guides, proposals etc—and decide which can be
re-purposed for web. Split the big ones into 1 page
summaries, slideshares, infographics or blog posts for
fast consumption.
5. CREATE A CONTENT HUB
Create your website as a hub of useful content for your
defined audiences. Make your web pages engaging, your
blog posts interesting, and your resources useful and
easy to find. Your website is critical to inbound
marketing: it’s the honey pot.
6. OPTIMISE IT
You want to entice buyers who are looking, so make
sure your web pages are optimised to inform and
convince them, not just for search. Deliver on the
promise to both, and they’ll both do what you wish.
7. ENGAGE WEB VISITORS
Speak to them directly and solve their problems. Give
them useful content, freely. Make your ‘calls to action’
relevant to your topics and easy to find. Make your
website a great place to visit , return to and share.
8. MAKE IT EASY
Don’t interrogate your web visitors to get their email
details. If you do, they’ll disengage before reading any
of your great content. Make it quick and simple. You can
ask more questions once they know you.
9. ADD SOCIAL
Search engines take notice of social media engagement,
so get your great content out there, read and shared.
It’s time-consuming and unpredictable, but it can’t be
ignored. It will pay off in time.
10. ADD OUTBOUND
Now you can be pro-active. Send your email contacts
useful stuff, qualify them and match your content to
their buyer journeys.
Build relationships and treat them well, and the genuine
buyers among your web visitors just might become
customers. ###
10 steps to inbound marketing success
Chasing disinterested contacts is time-consuming and demoralising. These days, you’re better
off attracting those who are looking for what you do. It’s cheaper and faster too.