Social Media Marketing Presentation for Business Professionals

1. What is Social Media & Online Marketing,
and why should you use it for your business?
This presentation provides a blueprint of tools and
a guide to the options available for your business.
Kay Wallace, Connection Coach
www.tools2connect.com 1

2. What Is Social Media?
• An instrument for communication
• Where conversations take place
• Where interaction takes place
• A place to build business relationships
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3. Why Should I Use Social Media?
• Americans spend nearly 1/4 of their time online
on social networking sites and blogs
• 2/3 of the global Internet population visit social
networks
• Social sites are the #1 most popular online
activity – ahead of games (2) and email (3)
• Social media spreads your word virally
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4. Growth of Social Media
• YouTube is the 2nd largest search engine in the world
• 24 hours of video are uploaded to YouTube every min.
• 2 billion YouTube videos viewed per day
• Over 200 million blogs currently exist
• 34% of bloggers post opinions about products & brands
• Facebook added over 200 million users in less than a yr.
• 60 million status updates happen on Facebook daily
• If Facebook were a country, it would be the 3rd largest,
ahead of the U.S. and only behind China & India
• 70% of small businesses use email marketing campaigns
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5. It Is More Than Social Networking
IT IS…..
•Public Relations
•Customer Service
•Loyalty Building
•Collaboration
•Networking
•Customer Retention
•Lead Generation
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6. Your
Website
6

7. Define Your Strategy
• Decide which social media
platforms work for your business
• Remember “Hope Is Not a Strategy”
• Conversations over campaign
• Promote others
• Be consistent
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8. 3 Major Rules
• Listen
• Engage
• Measure
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9. What Do I Say?
• Twitter = Bar
• Facebook = Party
• LinkedIn = Office
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10. 5 Rules to Post By
• NO Sex
• NO Religion
• NO Politics
• NO Sports
• NO Negativity
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11. NO SEX
• Preference
• Who
• Personal activity
Actual
tweet
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12. NO RELIGION
• Keep the funnel open
Actual
tweets
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13. Actual
posts
IC S
O L IT
O P
N
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14. NO SPORTS
• Even fun banter can escalate and
alienate
• There is a reason people are called
FANS (fanatics)
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15. NO NEGATIVITY
• Be uplifting
• Smile when you post
• Be positive
• KARMA KARMA KARMA
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16. Video
• Emphasizes your personality
• Enables you to convey your story
• Easy to supply new content regularly
• Provide techniques, solutions to
problems rather than a sales pitch
• YouTube draws over 12 million unique
visitors every month
• 50% of viewers share video clips with
others
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17. Blogs
• Write often; keep it brief
• Write about issues related to your
business
• Provide useful and interesting info
• Mention other relative blogs
• Fellowship with other bloggers – join
a community, follow discussion
threads, comment on, link to
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18. Summary
• THINK before you post
• Once online, it is there
for the world to read
• Don’t be reactionary
• Is it something you
would say in front of
thousands of people?
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19. CONNECT WITH ME
facebook.com/kay.wallace twitter.com/kaywallace
1
kaywallace1 linkedin.com/in/kaywallace
For additional information on any of the programs
mentioned in this presentation, call 818-585-0131 or
email kaywallace@tools2connect.com.
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20. Email: KayWallace@Tools2Connect.com
Website: www.Tools2Connect.com
Blog and Marketing Tools: www.KayConnects.com
ComF5 Video Marketing – Join Our List: www.comf5.com/KayWallace
eSig Marketing – Custom Email Signatures: www.KaysCoolTool.com
Send Out Cards: www.sendoutcards.com/Tools2Connect
YouTube: www.youtube.com/Tools2Connect
*Constant Contact: www.constantcontact.com/index.jsp?pn=Tools2Connect
*If you have a Constant Contact account and would like to have it managed,
or would like a free trial, contact KayWallace@toolstoconnect.com
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