First time ever, a survey report is published about the gastronomic trends (food habits) among the youth in India. The survey is done through extensive primary data collection, personal interviews of the influencers, discussion with the restaurants and cafes across the country.
The insights are path breaking!
My sincere thanks to the young team of INgene INsight.
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INsightyoung'10- Trends in gastronomic affinities (food and beverages) - Youth in India
1. Photo courtesy Ankit Tato WhAt wE eAT wHerE we sEAt Food trends among the youth in India INgene INsightyoungโ10 [email_address]
2. 82% youth in India prefers homemade food ! Most of them likes desserts than main meal and snacks โฆ โ Give me a dessert and I will eat it in dinnerโ Most of them loves spicy food . prefers to eat at home rather than seating at restaurant (hates unprofessional servicesโฆbad dishesโฆand crap bills) Cold drinks (Pepsi is cool!) and hot coffee (Cafรฉ Coffee day etc.) are more in demand than fresh juice or ice tea / coffee. 52% likes to have beverage while having foodโฆ Majority of them like to have food with their hands (not with spoon & fork). 46% like to have their food in semi hot form. ALL LOVES CHOCOLATE!
3. Chicken tanduri is the most voted non veg dishโฆ biriyani is also the fav.
4. Homemade vs โordered from restaurantโ which food you love most? Home made or ordered from restaurant Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
5. Where you are most comfortable to have food? At homeโฆor restaurants? Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
6. Eating with hands vs spoon & forkโฆ Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
10. Which one you love mostโฆ? A mealโฆsnacksโฆor just the desserts? Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years ) snacks
11. Do you love spicy orโฆnon spicy dishes? Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
13. Hotโฆcoldโฆor semi hot ? Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
14. Hot coffee? Cold coffee? Fresh juices or cold drinks? Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
20. Do u drink beverages while having food? Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
21. Many youth in India loves to take beverages along with the food
22. Hereโs another survey report from OUTLOOK, India It states that DOSA is the most popular food among oldiesโฆ