2. CONTENTS
2
Introduction
A notion of harmonious society
Inoculation of IT in rural areas
IT, Economics and Development
Characteristics
Issues and Conceptual Framework
Value Chain for IT-Based Services
ODL Technologies
Case Studies
Conclusion
References
3. INTRODUCTION
3
Poverty line will no longer be measured in
terms of money, but in terms of information
Encourage people to utilize IT in their
socioeconomic and cultural development in a
better and more sophisticated way
To offer development ideas and solutions to
the people who are deprived of basic
facilities, at their village doorsteps
4. 4
A NOTION OF HARMONIOUS
SOCIETY
Figure: A harmonious society
9. 9
VALUE CHAIN FOR IT-BASED
SERVICES
Figure Value Chain for IT-Based Services
10. ODL TECHNOLOGIES FOR
DEVELOPMENT OF
LIVELIHOODS
10
Imparting education, skill development,
awareness building among the people through
formal education system is practically difficult
To create a learning environment suitable to
the target learners utilising appropriate
Information and Communication Technologies
ODL provide content, methods, language,
physical access, literacy, course development
and technology adoption
13. BENEFITS
13
It provides a quality personalized agro-advice
to the farmers and averts problematic
situations.
It enables farmers to cultivate with the same
efficiency as agricultural experts
It enhances rural livelihoods and generates
rural employment
It provides strong database to support
decision making and documents success
stories and new problems
14. LIABILITIES
14
The problems are:
Dependency of farmers on coordinators
Exploitation of farmers by the coordinators
No direct interface for farmers to learn new
technologies
17. 17
COMMUNITY RADIO FOR THE
RURAL W
OMEN DEVELOPMENT
Community Radio was set up in Machanur in
Andhra Pradesh by Deccan Development Society
a NGO with the help of UNESCO
Benefits
It bridges the information gap
It is the by-product of participatory process of
consultation, reflections, and discussions
It becomes a part of wide ranging activities with
in the ‘sangham’ (rural women self-help groups)
community.
It is a kind of communication tool for negotiation
with the outside world for the people, who are not
18. CONCLUSION
18
IT has suggested that there is a broad range
of services that can be provided to a crosssection of rural households, even at relatively
low levels of income
The case studies of Rural India reflect on the
need, scope and necessity of partnership of
organisations in realising the development of
livelihoods
The need for intervention of concerned
Governments, national and international
bodies like UNO etc.
19. REFERENCES
19
Nirvikar Singh, Information Technology and Rural
Development in India , University of California,
Santa Cruz, USA
Kris hna Re d d y , P. , A novel framework of
information technology-based agricultural
information dissemination system to improve crop
productivity.
Rita Sha rm a , Reforms in Agricultural extension:
New policy framework. Econ. Political Wkly, 27
July 2002, pp. 3124–3131.
Kra m e r, J. , N ro nha , S. and Ve rg o , J. , A usero
centred design approach to personalization.
Commun. ACM, 2000, 43.
Indian Council of Agricultural Research, 2002,