1. In what ways does your media
product use, develop or
challenge forms and
conventions of real media
products?
POSTER

3. USE
• I have used the stereotypical colours for a horror
poster, using the colours red, black and grey. These are
dark colours which connotates danger and death.
• I used the mystery element convention, allowing
suspicion, by using the hand that holds the photo, the
audience are unaware who the hand belongs to, or why
they are doing what they are doing.
• The use of a tagline is also another convention usually
found on a film poster, it helps aid the audience on the
direction of the film narrative, therefore it is an
important part and should be on every poster.

4. • I have used the convention of making my
poster a teaser poster. I have done this, as
it is quite vague with the date ‘this
January’ and the element of the unknown.
This does not give away much of the
narrative, or the characters within the
film.

5. Develop
• I have developed conventions on the poster in
different ways.
• A main poster would usually have the actresses
names around the edge on their own
somewhere, however I have decided to place them
in the poster credits, at the bottom of the page.
This is because I want to make use of the blank
black space around the page, to make it more
effective. I have still used the conventions of
having the names of the actresses however they are
just in a different position to what they normally
would be, therefore by changing this I have
developed the use.

6. Challenge
• Another challenged convention is the date
display, for a main poster. Instead of
displaying the date, I have written ‘Coming
to haunt you this January’ it is as if, along
with the horror genre, the film will creep
up on the audience, they have to wait in
anticipation for the film to be released.
This is challenging the usual specific date
on a main poster, but including the
audience more in the film.

7. • I have challenged the convention of having a photo revealing
either characters or a plot or scene within the film. My main
poster shows one character, using direct mode of address
(looking directly at the audience, main convention to create
relationship) however it is not a full face picture, and so the
main attraction of the page is the fire, with an electric
colouring against the black, it is first to reach the attention of
the audience. The poster does not show any other people and
therefore is very limited on the narrative.
Neither poster shows an element of
the unknown as much as my poster
does, featuring the mysterious
hand, and why the burning is
happening to a girl within the film.

8. Brand
• My product works together as a
brand, from using the same typography
throughout each of the products, and
using the same characters displayed on
them to the public. This creates an
awareness and sense of connection
between the products, in order for them to
work in synergy, as a brand. It is marketed
directly towards my primary and
secondary audiences.