1. URGENT CARE
STORYTELLING
Kathleen Sobr Business of Art & Design ’12
Kat Wilson Business of Art & Design ’13
Jacquelynn Harris Illustration ’13

2. MISSION:
UTILIZE STORYTELLING TO IMPROVE THE
EMOTIONAL & PHYSICAL EXPERIENCE OF
FINDING, ARRIVING, AND BEING CARED FOR
AT ONE OF SARASOTA MEMORIAL’S URGENT
CARE CLINICS.

3. 3 Locations
Urgent Care Center at
Heritage Harbor
Urgent Care Center at
University Parkway
Urgent Care Center at
Stickney Point

4. Urgent Care Clinic
at University Parkway
Specialize in urgent treatment for: Open 7 Days a Week
✓ Strains, sprains & fractures 8:00 AM to 8:00 PM
✓ Eye injuries
✓ Laceration & Burns • Moving to a new location at University
Parkway and Honore Ave within the
And common medical conditions such as:
next 6 months.
✓ Sore throats
✓ Colds & Flu
✓ Earaches • Most patients come from surrounding
✓ Bronchitis areas including New College, RCAD,
✓ Sinus infections SCF and Sarasota Bradenton
✓ Skin rashes International Airport
✓ Urinary problems

5. CURRENT PATIENT
EXPERIENCE

6. Front Desk

7. Waiting Room Panorama
+ Open atmosphere
+ Upholstery
+ Windows
+ Limited division of waiting area

8. Check-In:
• Too much paperwork
• Why do I need to fill this out if
I’ve been here before?
• What do these signs say?

9. This large flat-screen TV
is used solely to display
the Urgent Care
Center’s pricing and
seasonal specials (i.e. flu
shots, physical exams).

11. no water
or juice,
only
coffee
outdated,
unhygienic
magazines

13. Will I be forgotten about
when the door closes?
What if I need to go to the
bathroom?
Will my family be informed
in the waiting room?
How can I make myself as
comfortable as possible?

14. “soothing art” What is this?
Do I have to wait in this chair?

15. FUTURE PATIENT
EXPERIENCE

16. Waiting Room

19. Children’s Exam
Room

23. PROJECTIONS

24. Patient Exam Room

27. THANK YOU
FOR YOUR TIME