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The Future of Media
Kat Tancock | CITE 2011

April 16, 2011
“If it's called the USA Today, why
is all the news from yesterday?”
– Stephen Colbert
80% of Canadians aged 16+ used the
                  internet for personal reasons in 2009.

                  96% of them went online from home.

                    75% of them went online every day.


http://www.statcan.gc.ca/daily-quotidien/100510/dq100510a-eng.htm
92% of Canadian home internet
                     users accessed the internet through
                          a high-speed connection.




http://www.statcan.gc.ca/daily-quotidien/100510/dq100510a-eng.htm
Of Canadian home internet users:
    ✤    70% searched for health information

    ✤    68% viewed news or sports

    ✤    50% ordered goods and services

    ✤    32% listened to the radio

    ✤    31% watched or downloaded TV or movies

    ✤    27% contributed content by writing blogs, posting
         photographs or joining discussion groups
http://www.statcan.gc.ca/daily-quotidien/100510/dq100510a-eng.htm
59% of Americans get their daily
                      news from a combination of offline
                             and online sources.




http://pewinternet.org/Reports/2010/Online-News.aspx
33% of cellphone
                                              owners access news
                                             from their cellphones.




http://pewinternet.org/Reports/2010/Online-News.aspx
37% of internet users have
                               contributed to the creation of
                               news, commented about it, or
                                 shared it via social media.




http://pewinternet.org/Reports/2010/Online-News.aspx
65% of U.S. internet users have
                                paid for online content.

                              But 81% of Canadians say they
                                won't pay for online news.



http://pewinternet.org/Reports/2010/Paying-for-Content.aspx
http://www.cbc.ca/news/technology/story/2011/04/13/technology-internet-news-online.html
The old way of
reading
✤   Scarcity of information

✤   Small number of
    gatekeepers

✤   One thing at a time

✤   Trusted expertise

✤   Limited distractions

✤   Physical objects
The new way of
reading
✤   Infinite information

✤   Infinite sources

✤   Simultaneous consumption

✤   Trusted "real people"

✤   Constant distractions

✤   Everything in your pocket
Expectations are
high.

✤   Portability across platforms

✤   Immediacy and immersion

✤   Sharing and conversation

✤   Interactivity

✤   Local relevance

✤   Low (or no) cost
Trends to look out for
Interactivity
http://www.bbc.co.uk/news/world-12849630
Crowdsourcing and UGC
 http://www.tripadvisor.com/Tourism-g147247-Aruba-
               Vacations.html#25535129
Aggregation
http://www.cbc.ca/news/politics/canadavotes2011/
Synchronous media usage
https://twitter.com/#search?q=%23bl11
Location-aware media
http://geopollster-
   canada.com/
High-speed interactions
http://www.cbc.ca/news/yourcommunity/2011/04/helena-guergis-was-she-treated-
                                fairly.html
Emergence of new forms
http://twitter.com/arjunbasu
Where do we go from here?
Don't assume the kids know
 what they're doing online.
Read. Think. Write. Edit. Repeat.
Start a blog
Take pictures and shoot video
Use social media
Manage your search results
Reconsider J-school
Get experience
“The challenge for those who are, or
                  who aim to be, journalists is to find a
                  way to afford to do what you ought
                  to do, what you want to do and what
                  society desperately needs you to do.”
                  – Alan D. Mutter



http://newsosaur.blogspot.com/2009/03/best-and-worst-time-for-journalism.html
The Future of Media

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The Future of Media

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