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Leap into social media feb 2011(final)- South Lanarkshire

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Katie Start - Feb 2011 Leap into Social Media
Leap into social media Katie Start - Feb 2011
Schedule 9.30am Introductions Your social media experience Setting objectives for the day 9.45am The changing face of comms Social media - so what? 10 steps to social media success 10.45am Coffee break 11.00am Tools to get you started 12pm What does the social media future look like? 12.30pm Q&A + Close
 
 
 
 
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# How social media differs to traditional forms of marketing # The growth of social media and the business opportunity this presents # How to implement a social media strategy # Methods of measuring ROI # Key tools and how to use them # New developments in the world of social media After today you will understand …
First newspaper published Computer 1970 1752 1916 1930’s 2011 TV Radio
The old communication model was a monologue.
3000 The average person is exposed to advertising messages/day
The new communication model is a dialogue.
What is Social media?
 
 
 
 
Social media... ,[object Object]
How can social media be used? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s not just marketing…
Why should we care So what?
BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
Photo by sinulog 2006 at Flickr
BECAUSE VISITING SOCIAL SITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009
OK, that’s the hype but … Does social media actually work?
Selectives Mavens Butterflies Wallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter
Engagement correlates with performance
 
 
 
 
 
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But how do you get started?
 
10 steps to social media success
1. Experiment ,[object Object],[object Object],[object Object]
2. Have a strategy
Photo by Utne.com HOPE IS NOT A STRATEGY
 
3. Listen
 
 
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5. Give (a lot)
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6. Relinquish control
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10. Measure results
www.google.com/analytics
Free analytics to measure success
Facebook offers unique analytics Standard Reporting Standard Impression, Clicks, Video Plays Facebook Enhanced Reporting Engagement report Lexicon measures ‘buzz’ and sentiment on Facebook Page report Pulse Data reports the interests of your fans
Paid for analysis Level 3 Level 1 Level 2
 
 
+ Coffee break
Questions?
 
 
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600 million users 100+ million mobile WORLDWIDE
 
Over 24 million users 11+ million daily UK STATS
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Add the ‘Like button’ to your website and emails
Events Wall Info Photos Shop News Polls Reviews
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Over 55 million members In over 200 countries around the world A new member joins LinkedIn every second
 
 
 
 
[object Object],have watched video clips
 
Using video for business 10 great ideas!
 
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4,000,000,000 The number of photos archived on Flickr.com
 
 
200,000,000 blogs
 
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S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog
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1,105% year on year growth
tools
Who I follow…
 
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Sparking conversation and engagement via conversations on ‘The Wall’
Using video footage to bring the brand to life
Using twitter to create dialogue and encourage staff/user & user/user engagement
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IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
NEVER FORGET THE BASIC RULES
#1 Set Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Remember … The 10 rules of social media
Want to know more …
 
 
Katie Start 01628 630363 katie @promotepr.com www.promotepr.com http://uk.linkedin.com/in/katiestart

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Leap into social media feb 2011(final)- South Lanarkshire

Hinweis der Redaktion

  1. Promote PR - February 24, 2011 Leap into Social Media
  2. Promote PR - February 24, 2011 Leap into Social Media
  3. Promote PR - February 24, 2011 Leap into Social Media
  4. Promote PR - February 24, 2011 Leap into Social Media
  5. Promote PR - February 24, 2011 Leap into Social Media
  6. Promote PR - February 24, 2011 Leap into Social Media
  7. Promote PR - February 24, 2011 Leap into Social Media
  8. Promote PR - February 24, 2011 Leap into Social Media
  9. To understand the context for social media you need to understand that there has been a big change in the way businesses market themselves. Many of you may have just seen Seth Godin’s presentation. He coined the phrase ‘interruption marketing’ for the way in which in the past companies have tried to reach their customers by interrupting what they are watching or listening to and blasting a message at them. The way in which companies will communicate with their customers in the coming years has completely changed. Now longer will it be a matter of ‘pushing’ information out to people. It’s now a matter of ‘pulling’ them to you. And you do this by sharing information. Promote PR - February 24, 2011 Leap into Social Media
  10. Promote PR - February 24, 2011 Leap into Social Media
  11. Promote PR - February 24, 2011 Leap into Social Media
  12. Promote PR - February 24, 2011 Leap into Social Media
  13. Promote PR - February 24, 2011 Leap into Social Media
  14. Promote PR - February 24, 2011 Leap into Social Media
  15. Promote PR - February 24, 2011 Leap into Social Media
  16. Promote PR - February 24, 2011 Leap into Social Media
  17. Promote PR - February 24, 2011 Leap into Social Media
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  22. Promote PR - February 24, 2011 Leap into Social Media
  23. Promote PR - February 24, 2011 Leap into Social Media
  24. Promote PR - February 24, 2011 Leap into Social Media
  25. There are a whole range of tools available to clubs to help maximise this opportunity. Promote PR - February 24, 2011 Leap into Social Media
  26. Promote PR - February 24, 2011 Leap into Social Media
  27. There are a whole range of tools available to clubs to help maximise this opportunity. Promote PR - February 24, 2011 Leap into Social Media
  28. There are a whole range of tools available to clubs to help maximise this opportunity. Promote PR - February 24, 2011 Leap into Social Media
  29. Promote PR - February 24, 2011 Leap into Social Media
  30. Promote PR - February 24, 2011 Leap into Social Media
  31. Promote PR - February 24, 2011 Leap into Social Media
  32. Promote PR - February 24, 2011 Leap into Social Media
  33. Promote PR - February 24, 2011 Leap into Social Media
  34. Promote PR - February 24, 2011 Leap into Social Media
  35. Promote PR - February 24, 2011 Leap into Social Media
  36. Promote PR - February 24, 2011 Leap into Social Media
  37. Promote PR - February 24, 2011 Leap into Social Media
  38. Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating Promote PR - February 24, 2011 Leap into Social Media
  39. Find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating Promote PR - February 24, 2011 Leap into Social Media
  40. Promote PR - February 24, 2011 Leap into Social Media
  41. Promote PR - February 24, 2011 Leap into Social Media
  42. Powerful tools like ‘Twitter Search’ mean you can simply Promote PR - February 24, 2011 Leap into Social Media
  43. Promote PR - February 24, 2011 Leap into Social Media
  44. Promote PR - February 24, 2011 Leap into Social Media
  45. The key is to share a lot and when you think you have then share some more. That might be on your site or on Facebook etc Promote PR - February 24, 2011 Leap into Social Media
  46. Promote PR - February 24, 2011 Leap into Social Media
  47. Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control. Promote PR - February 24, 2011 Leap into Social Media
  48. Promote PR - February 24, 2011 Leap into Social Media
  49. Promote PR - February 24, 2011 Leap into Social Media
  50. Promote PR - February 24, 2011 Leap into Social Media
  51. Promote PR - February 24, 2011 Leap into Social Media
  52. Promote PR - February 24, 2011 Leap into Social Media
  53. Promote PR - February 24, 2011 Leap into Social Media
  54. Promote PR - February 24, 2011 Leap into Social Media
  55. Promote PR - February 24, 2011 Leap into Social Media
  56. Promote PR - February 24, 2011 Leap into Social Media
  57. Promote PR - February 24, 2011 Leap into Social Media
  58. Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating Promote PR - February 24, 2011 Leap into Social Media
  59. Social Networks News & Bookmarking Blogs Microblogging Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Podcasts RSS feeds Promote PR - February 24, 2011 Leap into Social Media
  60. Promote PR - February 24, 2011 Leap into Social Media
  61. And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook.  Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." Promote PR - February 24, 2011 Leap into Social Media
  62. Promote PR - February 24, 2011 Leap into Social Media
  63. Promote PR - February 24, 2011 Leap into Social Media
  64. When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD. Promote PR - February 24, 2011 Leap into Social Media
  65. When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD. Promote PR - February 24, 2011 Leap into Social Media
  66. Promote PR - February 24, 2011 Leap into Social Media
  67. Promote PR - February 24, 2011 Leap into Social Media
  68. Promote PR - February 24, 2011 Leap into Social Media
  69. Promote PR - February 24, 2011 Leap into Social Media
  70. It’s clear to see the opportunity.
  71. Promote PR - February 24, 2011 Leap into Social Media
  72. Promote PR - February 24, 2011 Leap into Social Media
  73. And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook.  Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." Promote PR - February 24, 2011 Leap into Social Media
  74. And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook.  Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." Promote PR - February 24, 2011 Leap into Social Media
  75. And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook.  Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." Promote PR - February 24, 2011 Leap into Social Media
  76. Promote PR - February 24, 2011 Leap into Social Media
  77. Promote PR - February 24, 2011 Leap into Social Media
  78. 83% of those using the internet have watched video clips Promote PR - February 24, 2011 Leap into Social Media
  79. And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook.  Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." Promote PR - February 24, 2011 Leap into Social Media
  80. 83% of those using the internet have watched video clips Promote PR - February 24, 2011 Leap into Social Media
  81. Promote PR - February 24, 2011 Leap into Social Media
  82. Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and Promote PR - February 24, 2011 Leap into Social Media
  83. 55% have used sites like Fllickr and Picasso to upload photos Promote PR - February 24, 2011 Leap into Social Media
  84. Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and Promote PR - February 24, 2011 Leap into Social Media
  85. There are currently over 200 million blogs in existence. In the US and the UK around 25% of the population using the internet have blogs, in Asia it’s much higher – in xxx the number is over 70% Promote PR - February 24, 2011 Leap into Social Media
  86. Research from Universal McCann shows that of those using the internet 73% have read a blog Promote PR - February 24, 2011 Leap into Social Media
  87. Promote PR - February 24, 2011 Leap into Social Media
  88. Research from Universal McCann shows that of those using the internet 73% have read a blog Promote PR - February 24, 2011 Leap into Social Media
  89. Promote PR - February 24, 2011 Leap into Social Media
  90. Promote PR - February 24, 2011 Leap into Social Media
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  101. Promote PR - February 24, 2011 Leap into Social Media
  102. November 2010 Step into Social Media
  103. November 2010 Step into Social Media
  104. The fact that EasyJet has a Facebook page probably isn’t surprising but earlier this year the company took things one step further and developed a system that allows customers to make a purchase without leaving the site. They can complete the entire transaction on Facebook. This is the future. So, while we are all still busy spending our marketing budgets on updating our websites, we need to ask the question – how long will this investment be of relevance? Should we at least be investigating opportunities to develop better functionality on our Facebook pages?
  105. Over the pond they are already there. The budget chain in Australia ‘Fit n Fast’ is already offering the option to buy memberships online. Great news. If anybody knows of any brands in our sector doing this then please let me know. I’d love to include more examples of this and chat about how it is working out.
  106. Promote PR - February 24, 2011 Leap into Social Media
  107. I think there are two reasons we are reluctant to get involved Firstly, and this is the scary one – we are not confident with our level of service provision. In the past marketing has been about shouting our key messages and our brand values at the consumer. Social media is all about two way dialogue – conversation. It’s also not a quick fix. It’s about forming relationships, engagement and advocacy. The consumer now has a voice and this voice can be shared with thousands (millions) of other likeminded consumers at the click of a button. This scares us and makes us view social media as a big scary monster
  108. Promote PR - February 24, 2011 Leap into Social Media
  109. Promote PR - February 24, 2011 Leap into Social Media
  110. Promote PR - February 24, 2011 Leap into Social Media
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  112. Promote PR - February 24, 2011 Leap into Social Media
  113. Promote PR - February 24, 2011 Leap into Social Media