1. Digital Privacy, An Illusion?
By Katie Machum

2. As the internet has become such
an integrated part of our lives, the
popularity of social networking
websites has reached an all-time
high with...
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3. . 230 million active users on Twitter
. Those posting an average of 500
million Tweets everyday
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https://business.twitter.com/whos-twitter

4. • 57% of all American adults and 73% of all
those ages 12-17 use Facebook
• 64% of adult Facebook users visit the site on
a daily basis
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(Pew Research)
And …

5. • Instagram has 200 million monthly active
users
• With 60 million Instagram photos posted per
day
(https://instagram.com/press)
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6. With social networking comes the
development of our individual data
clouds…
Full of personal
information, photos and
our internet habits.
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7. And there is no doubt that as our
internet activity continues to grow,
due to an increase in mobile
technology so too will our data
clouds.
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8. Although many of us feel in
control of our data clouds…
60% of teen Facebook users keep private
profiles, and most report high levels of
confidence in their ability to manage their
settings.
(Pew Research)
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9. Its businesses’ and government’s
ability to connect the dots,
that allows them to know
more than you think.
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10. Search engines, online shopping
websites, GPS trackers all collect
puzzle pieces of ‘non-personally
identifiable’ information…
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11. Parts of our data clouds that we
believe are not linked to our
identities, but their combination is
individually unique.
“Bits of data that
feel anonymous are
anything but when
taken together”
– Jennifer Goldbeck
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12. For example:
• The combination of
zip code, birthdate
and gender was
found to be unique
for 87% of Americans
(Electronic Frontier Foundation)
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13. Solution: Making the fine print
Not so fine …
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https://flic.kr/p/64GVLT

14. Most privacy policies are extremely
misleading, vague and hard to find.
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15. So as consumers (who’s time is of
value) we choose to skip, scan,
skim or scroll through them.
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16. • Of the 92% of people online who use a Google
service regularly, only 12% have read their
new privacy policy
(Study by YouGov)
• Less then ½ who have read their privacy
policy, understood it
(Survey by Siegal + Gale)
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17. The time has come for privacy
regulators to act together … and
recognize that is essential for
consumers to be fully informed,
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18. Have transparency of what data
has been stored, …
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19. Have a real choice of service, …
And…
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20. Have this all in terms that we
understand.
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21. Sources:
• https://business.twitter.com/whos-twitter
• https://instagram.com/press
• https://www.eff.org/deeplinks/2009/09/what-information-personally-identifiable
• http://www.slate.com/articles/technology/future_tense/2014/01/ibeacon_shopkic
k_privacy_policies_for_location_tracking_apps_aren_t_clear.single.html
• http://www.bigbrotherwatch.org.uk/home/2012/02/ten-people-havent-read-
googles.html
• http://www.pewinternet.org/2013/05/21/teens-social-media-and-privacy/
• http://www.pewinternet.org/2013/02/05/coming-and-going-on-facebook/