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Web Design for Campaigns & Activists
Goals for today 1. How do users think 2. Principles of good design 3. Examples and case studies 4. Questions
They scan they don’t read
 
They want  instant  gratification. They don’t make  optimal  choices. Users follow their  intuition . Users want to have  ...
10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think
10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think
10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think
10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t squander  users’ patience
10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t squander  users’ patience
10 Principles of Effective Web Design Courtesy of Smashing Magazine Manage to  focus users’  attention
10 Principles of Effective Web Design Courtesy of Smashing Magazine Strive for  feature  exposure
10 Principles of Effective Web Design Courtesy of Smashing Magazine Make use of effective  writing
10 Principles of Effective Web Design Courtesy of Smashing Magazine Strive for simplicity
10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t be  afraid of the  white space
10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t be  afraid of the  white space
10 Principles of Effective Web Design Courtesy of Smashing Magazine Communicate  with a  “ visible language”
10 Principles of Effective Web Design Courtesy of Smashing Magazine Conventions  are our friends
10 Principles of Effective Web Design Courtesy of Smashing Magazine Test early test often
FINALLY Don’t be afraid to be creative
Questions? www.katieharbath.com . katieharbath@gmail.com
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Webdesign for Advocacy and Campaigns Slide 1 Webdesign for Advocacy and Campaigns Slide 2 Webdesign for Advocacy and Campaigns Slide 3 Webdesign for Advocacy and Campaigns Slide 4 Webdesign for Advocacy and Campaigns Slide 5 Webdesign for Advocacy and Campaigns Slide 6 Webdesign for Advocacy and Campaigns Slide 7 Webdesign for Advocacy and Campaigns Slide 8 Webdesign for Advocacy and Campaigns Slide 9 Webdesign for Advocacy and Campaigns Slide 10 Webdesign for Advocacy and Campaigns Slide 11 Webdesign for Advocacy and Campaigns Slide 12 Webdesign for Advocacy and Campaigns Slide 13 Webdesign for Advocacy and Campaigns Slide 14 Webdesign for Advocacy and Campaigns Slide 15 Webdesign for Advocacy and Campaigns Slide 16 Webdesign for Advocacy and Campaigns Slide 17 Webdesign for Advocacy and Campaigns Slide 18 Webdesign for Advocacy and Campaigns Slide 19 Webdesign for Advocacy and Campaigns Slide 20 Webdesign for Advocacy and Campaigns Slide 21
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This is a presentation I gave at the Leadership Institute about web design for advocacy and campaigns.

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Webdesign for Advocacy and Campaigns

  1. 1. Web Design for Campaigns & Activists
  2. 2. Goals for today 1. How do users think 2. Principles of good design 3. Examples and case studies 4. Questions
  3. 3. They scan they don’t read
  4. 5. They want instant gratification. They don’t make optimal choices. Users follow their intuition . Users want to have control .
  5. 6. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think
  6. 7. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think
  7. 8. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think
  8. 9. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t squander users’ patience
  9. 10. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t squander users’ patience
  10. 11. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Manage to focus users’ attention
  11. 12. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Strive for feature exposure
  12. 13. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Make use of effective writing
  13. 14. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Strive for simplicity
  14. 15. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t be afraid of the white space
  15. 16. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t be afraid of the white space
  16. 17. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Communicate with a “ visible language”
  17. 18. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Conventions are our friends
  18. 19. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Test early test often
  19. 20. FINALLY Don’t be afraid to be creative
  20. 21. Questions? www.katieharbath.com . katieharbath@gmail.com

This is a presentation I gave at the Leadership Institute about web design for advocacy and campaigns.

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