1. INDUSTRIES
Te c h n o l o g y
Healthcare & Human Services
Sustainability
I n f r a s t r u c t u r e + Tr a n s p o r t a t i o n
Homeland Security + Public Safety
Education
Financial Services
Arts
Retail
Lifestyle
Philanthropy/Charity
Public Sector + Government
2. K AT H Y K Y L E : K E Y S TAT S
PREVIOUS ROLES: COMMUNICATIONS DIRECTOR (Government consultancy, Capgemini)
GOALS: Collaborate with talented team, make a difference, help clients succeed.
YEARS OF EXPERIENCE: 13
STRENGTHS
CHANGE AND CRISIS COMMUNICATIONS INTEGRATED MARKETING
BRANDING SENIOR ADVISOR AT THE BOARD LEVEL
EMPLOYEE ENGAGEMENT WEB AND GRAPHIC DESIGN
DIGITAL COMMUNICATIONS STRATEGIC PLANNING
PUBLIC RELATIONS STAKEHOLDER MANAGEMENT
EDUCATION, etc.
MA, APPLIED SOCIAL RESEARCH METHODS/STATS. SAN DIEGO STATE UNIVERSITY, 2004
BA, APPLIED SOCIAL RESEARCH METHODS/STATS. MAGNA CUM LAUDE, SAN DIEGO STATE
UNIVERSITY, 1999
PERSONAL INTERESTS: Philanthropy, yoga, sailing, running, social media, design and art. 2
3. Strategic Communications
Integrated Branding
Marketing
Public Relations + Events
Design Services
Engagement
Social Media
4. Designing scalable communications plans
I’ve worked across multiple sectors… that inspire and inform audiences using
traditional and digital channels…
4
5. “A m o n g c o m m u n i c a t i o n s LAUNCHED A
professionals, Kathy has the rare
combination of sparkling creative skill
GOVERNMENT
and organized, disciplined CONSULTANCY
management. www.acus.gov
I have managed more than 100 people
in the past few years, and Kathy was
one of the top three most valuable
colleagues. Anyone would be smart to
hire her; she will be successful at
anything she does.”
Michael McCar thy, Executive Director
27 J u n e 2 01 2
5
6. K E Y AC T I V I T I E S
• Communications Strategy
• Public Relations and Events
• Integrated Branding
• Web Design
• Marketing Materials
• Publications
Challenge: elevate government agency standing in the eyes of targeted key
stakeholders, demonstrate measurable results, and illustrate its significance in a new
environment that is drastically changed over the past 15 years: technologically,
politically and economically.
R E S U LT S I N C L U D E
Passed an International Regulatory Cooperation Law.
Implemented scalable face-to-face, print/online communications strategy and executed engagement
activities to elevate the profile and raise awareness of the agency, engendered understanding and
participation at multiple high-profile events among key stakeholders.
Launched an innovative, award-winning website, online forums, broadcast live meetings, and 6
obtained positive press coverage in tier one media outlets (print, online and broadcast).
7. “Kathy is one of
the finest client
serving and
marketing
professionals I
have
encountered.
Her clients and
colleagues rave
about her
abilities and I
strongly
recommend her
for future
endeavors.”
Scott Fisher,
Capgemini
14 February 2008
7
8. K E Y AC T I V I T I E S
• Communications Strategy
• Public Relations and Events
• Integrated Branding
• Web Design
• Marketing Materials
Challenge: Design and implement a campaign to support the Model Agency Initiative,
designed to establish and identify model practices for federal agencies—both large
and small, and both new and established, to help agencies become model 21st
century agencies driven by innovation and the adoption of best practices.
R E S U LT S I N C L U D E
Facilitated internal focus groups and brainstorming sessions to launch interagency governmental
‘Best Practices’ initiative.
Designed, and launched an associated website, and an internal and external communications
strategy. Secured media attention with radio and blog coverage.
8
9. “For a small growing LAUNCHED VENTURE
organization she was the total CAPITAL FIRMS
team player – always positive,
always hard working and always
there. I give my highest
recommendations for her many
talents.”
Kevin Matthews
Managing Director, Sustainability Sector,
National Strategies, LLC
5 July 2012
9
10. K E Y AC T I V I T I E S
• Communications and Marketing Strategy
• Public Relations and Events
• Integrated Branding
• Web Design
• Marketing Materials
• Communications, Sales and Marketing Advisory Services
Challenge: Develop and execute all internal and external communications efforts
(brand, marketing materials, website design) for NSI and the launches of
Interpoint Group (holding company) and k-global.
R E S U LT S I N C L U D E
K-global’s clientele grew 400% within the first six months of its launch and won a
Gardein 2012 Communicator Award of Distinction and the
Holmes Report New Agency of the Year.
10
11. “To put it simply – she can do it all. LAUNCHED A PR FIRM
Kathy joined NSI just as we were
beginning a growth period. She was
brought in to assist with marketing, but
in the end wound up developing the
entire brand and marketing campaign.
Her work, both intellectually and
visually, was superior and her ideas
were cutting edge.”
“On those areas alone she was worth everything
to us. But she didn’t stop with “duties as
assigned”. She gratefully and successfully
contributed to consulting we were doing on
behalf of clients – not just developing and
editing reports and briefings, but contributing to
the entire effort with insightful and strategic
thinking.
Kevin Matthews
Managing Director, Sustainability Sector,
National Strategies, LLC 11
5 July 2012
12. Model Agency Launch
Interpoint Group + k-global Launch
Implementation Summit
Video Hearings Best Practices
Recommendation Adopted.
Learn more at the Chamber of Commerce
& ACUS Implementation Summit.
12
Download the Recommendation Today.
13. “Kathy knows LAUNCHED A YOGA STUDIO
how to create
an effective
marketing
plan, build a
strong brand
and create
buzz through
social
media.”
“I feel fortunate to work with Kathy. She is an expert in her
field. She knows how to create an effective marketing plan,
build a strong brand and create buzz through social media.
She built my website from scratch, designed a logo, tagline
and vision for my business.
Not only is she very good at what she does, she makes it a
lot of fun too. She is creative, witty and an excellent
communicator. She is always available if I have a question or
need advice. I would recommend Kathy to anyone and
everyone.”
Cheri Tower
9 October 2012
13
14. “Just uploaded my new REBRANDED A YOGA STUDIO
#logo created by the
amazing
@bonominiyogini! She is
great to work with and
creates beautiful
#designs.”
- Sarah Kaczmarek
@ S t u d i o S a r a h Yo g a
October 4, 2012
14
15. “The substance LAUNCHED EMPLOYEE
and style of ENGAGEMENT
[Kathy’s] INITIATIVES
communications
made her a role
model for federal
and private sector
employees, as she
was routinely
invited to speak at
conferences
regarding best
practices in
employee
engagement and
communications.”
“Kathy's skill, tact and creativity in communicating with National Science Foundation management
and staff, as well as external audiences were key factors in the success of our employee
engagement efforts. Kathy was a leader among her peers and colleagues, and served as the hub of
information for agency-wide high-profile initiatives.
Kathy possessed the uncanny ability to meet with stakeholders, pull out of them pertinent
information they wanted to communicate, and then shape and mold the information into content
that captured the attention of the intended audience and conveyed key information in a way that
was easily understood.”
Anthony A. Arnolie, Chief Human Capital Officer 15
9 July 2012
16. “Thanks to Kathy for all REBRANDED A PHILANTHROPY
her work on sorting out
our social media.”
Barbara Thorn, Rotar y
Club of Surbiton Past
President
16 August 2012
16
17. DESIGN SERVICES
branding + web design and development
“As President of Capgemini Government Solutions, one of
the best decisions was to have you serve as Director of
Marketing.
Yo u a r e i n c r e d i b l y t a l e n te d , c r e a t i ve , a n d p a s s i o n a te a b o u t w h a t yo u
do! The results were critical to the success of Capgemini establishing
t h e m s e l ve s i n t h e g ove r n m e n t m a r ke t . Yo u r w o r k e t h i c i s u n s u r p a s s e d !
And personally, I have never had more fun!! Best of Luck Kathy!”
Val Lyons, President of Capgemini Government Solutions
18 June 2012
17
18. BUSINESS STRATEGY + DESIGN
SERVICES
“Kathy is one of the most creative, innovative, energetic, intelligent, customer-
oriented individuals I have ever met and had the opportunity to work with.
She was a model for all of us who worked with her in the Veterans Health Administration, not only her
because of the enthusiasm and focus that she brought to every project, assignment she was given but
because of her integrity and work ethic. Without reservation, I would recommend/endorse Kathy.”
Jennifer Adams, Staff Assistant, Veterans Health Administration, Dept of VA
21 June 2012
18
20. AT A GLANCE: KATHY’S 2-PHASED APPROACH
Business Plan + Communications Strategy
Phase I: Develop a Business Plan
and Communication Strategy
(People, Print + Web2.0)
1. Evaluate and Prioritize your Audience/Stakeholder
Community (Outside-In Approach)
a. Identify Partners + Collaborators
b. Identify and prioritize audience
c. Conduct Market Assessment
2. Evaluate and identify proper Communication Vehicles
(Social Media + Traditional)
3. Develop Key Messages by Stakeholder and Touchpoints
4. Develop/Align Visual + Written Standards
5. Develop Communications/Editorial Calendar
6. Develop a Budget KATHY KYLE BONOMINI COMMUNICATIONS 20
21. Phase II: Execute a Tactical Plan with key deliverables, using project
management techniques to stay on deadline.
Key Execute People | Print | Web 2.0
Messages Strategic Communications Approach
Brand
Business Strategy/ Development People Print Web 2.0
Branding + Marketing
• Events • Talking Points • Website
• Affiliations • FAQs • Blog
Identify • Outreach • Elevator Speeches • eNewsletter
Stakeholder Themes • Speaking • SWOT Analysis • Social
Analysis Engagements • Traditional Print Networking
• Conferences Media (Press +Social Media
• Partnerships Releases, Strategy: T, FB,
• Associations Coverage) YT, Pinterest,
Vehicles • Non-profits • Newsletter Instagram,
Assessment • Academia • Fact Sheet Hootsuite, etc.
• Business Cards • Google Alerts,
• Flyers Newsvine, Digg
• Thought
Key Messages / Themes
Communications
Leadership
Communications
• Coverage in Print
Media
• Traditional Print
Media
Strategy
Web / Social Media Tactical • Articles
• Bios
Plan
Integration
• Press Kit
Continuously monitor effectiveness: Surveys + Web Statistics
KATHY KYLE BONOMINI COMMUNICATIONS 21