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Integrating Digital Channels into your Communication Mix

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How to make the most of your digital platforms when you are communicating.

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Integrating Digital Channels into your Communication Mix For Effective Business Communication Kate Elphick
Agenda ,[object Object],[object Object],[object Object],[object Object]
Enhancing Communication ,[object Object],[object Object],[object Object]
How is Digital Communication Different from other channels? ,[object Object],[object Object],[object Object]
Digital Trends ,[object Object],[object Object],[object Object]
How is Digital Communication Different from other channels? ,[object Object],[object Object],[object Object]
Social Technographics ,[object Object],[object Object],[object Object]
Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collectors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Joiners ,[object Object],[object Object],[object Object],[object Object],[object Object]
Spectators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inactives ,[object Object],[object Object],[object Object],[object Object]
How is Digital Communication Different from other channels? ,[object Object],[object Object],[object Object]
The Demise of the Channel ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where does digital communication fit in?
How is Digital Communication the Same as other channels? ,[object Object],[object Object],[object Object]
Decision Making Criteria Value Based Is the offering worth more to me than the amount of Money? Fit For Purpose Will it serve the requirement I have? Ease of Use Will it be easy/pleasant to use?
How do you Integrate Digital into other Communication? ,[object Object],[object Object]
Strategy Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eMarketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of using Digital Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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Integrating Digital Channels into your Communication Mix

  • 1. Integrating Digital Channels into your Communication Mix For Effective Business Communication Kate Elphick
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  • 19. Decision Making Criteria Value Based Is the offering worth more to me than the amount of Money? Fit For Purpose Will it serve the requirement I have? Ease of Use Will it be easy/pleasant to use?
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