Kate Williamson

Raleigh-Durham, North Carolina Area, NC United States

User Experience Specialist at Nielsen Norman Group

I'm an active listener, a problem-solver, a mediator and an advocate for people. As a User Experience (UX) Strategist at Centerline Digital in Raleigh, I like to describe my role to others as the middle man between clients and end users, defining and achieving both business goals and customer expectations within the same project. People fascinate me: what compels them to act, how they interact with products and services, and what persuades them to become loyal to a brand. I use this curiosity to craft targeted messaging that resonates with customers, create user experiences that delight users and deliver business value, and to bring an understanding of end users to solving business pro...