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PUBLIC RELATION Kashish Gupta BJMC 4th semester ENROLLMENT No.-MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES
WHAT IS PUBLIC RELATION?"Public Relations is a management function which tabulates public attitudes, definesthe policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. "
NATUREPublic relations is the art and science of managingcommunication between an organization and its keyconstituents to build, manage, and sustain itspositive image.
PUBLIC RELATION INVOLVES-1. Evaluation of public attitudes and opinions.2. Formulation and implementation of anorganizations procedures and policy regardingcommunication with its publics.3. Coordination of communications programs.4. Developing rapport and good-will through a twoway communication process.5. Fostering a positive relationship between anorganization and its public constituents.
OBJECTIVE•Public relations provides an organization or individualexposure to their audiences using topics of public interestand news items that do not require direct payment.• The aim is often to persuade thepublic, investors, partners, employees and otherstakeholders to maintain a certain point of view about thecompany, its leadership, products or of political decisions.• Common activities include speaking atconferences, winning industry awards, working with thepress, and employee communication.
•It provides relevant information on planning technicaland organizational developments, inventions and theirpotential utilization, etc.•The scope of public relation is wide and also includepolitical field. Entrepreneurs, teachers, politicalleaders, social workers, religions, leaders are allinvolved in public relations day in and day out.•In business public relation is tool of managementlike marketing, production and finance. It isinvesting and creating asset for an organizationwhich is finally reflected in improved performanceprofitability, and growth of the organization.
SCOPE•Public relation is a window of the corporation throughwhich management can monitor external changes• We find regular conflicts between employer-employeeconsumer-manufacturer, management-shareholders, citizens-government and so on due tomisconception and misunderstandings. These are generallythe major challenges where public relation practitionerscan play a crucial role. They should get to know thepsychology of the public mind and acquire skill in solvingand also avoiding such conflicts
Other public relations activities include:•Publicity events•Books and other writings•Collateral literature, both offline and online•Direct communication•Blogs•Social media and social networks
FUNCTIONS 1. Community Relations-Organizations can implement various programs toimprove community relations on a regular or evenongoing basis. So, clearly, one of the major functionsof public relations is to bridge thebusiness/community gap. When organizations supportactivities and programs that improve quality of life intheir communities their image and reputation will beenhanced.
2. Employee Relations-The most important resource that a company has are its employees and the customer service they provide. The functions of public relations in regards to the company’s employees is the maintenance of employee goodwill. The image and reputation of a company among its employees is also another responsibility of public relations in its function of employee relations.
3. Product Public Relations-•When new products are introduced to the market therole that public relations plays is crucial for creatingawareness and differentiating the product in the public’seyes from other similar products. When existing productsneed a push public relations is often called on theimprove product visibility.
4. Financial Relations-This function involves communication with the widevariety of individuals and groups that the company dealswith in the course of its operations. This includes thestockholders and investors but is not limited to them.Financial analysts and potential investors have to beinformed about the company’s finances. A well plannedand executed financial relations campaign can increasethe value of the company’s stock because of improvedimage and reputation. This improved image can alsomake it easier to gather additional capital.