Emotions should be placed at last in communication- Shri Jaynarayan vyas
1. Dt: 1/8/2011
Emotions should be placed at last in communication-
- Shri Jaynarayan vyas
National Institute of Mass Communication and Journalism(NIMCJ) warmly welcomed their new batch.
The Chief Guest for the function was Shri Jaynarayanbhai Vyas, Health Minister, Government of Gujarat.
Shri Jaynarayan Vyas, said Emotion should be placed at last in communication and should be handled
effectively and efficiently. He explained to the students about the importance of communication with
classic examples from the field of politics, industry and society. He also laid importance on the
communication procedure followed amongst the peer groups in the Indian society. In his presentation
he referred to various communication activities which were responsible in bringing about “a Sea
change” in the history of the world, which included personalities like former prime ministers Mrs. lndira
Gandhi, H.D. Devegowda, JRD Tata, Winston Churchill and many more. He explained the ordinary life of
the citizens with the help of Maslow’s hierarchy of needs. In his conclusion, he forewarned these future
communicators against the use of “emotions” while communicating in the field of Mass Communication.
On a different note he also referred to the media policy followed in other countries. How these media
personnel are sensitive towards incidents and act responsibly rather than spreading sensational news at
the time of tragedy or accident. He compared the communication system of Homo Sapiens with the
other animals species and suggested that to be a better communicator one has to be crisp, short and
Mr. Pradeep Jain, Managing Trustee of Vishwa Samvad Education foundation was also present. Director
of the institute, Dr. Shirish Kashikar welcomed the new batch and introduced the institute, while stating
it’s vision and mission.