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21 October 2018 1
Presented To: Mr Muhammad Faheem Shah
Presented By: M.Kashif
17-BBA-01
Objectives:
 Fundamental roles of IS in Business
 IS gives the advantage of competition
 IS supports in Decision Making
 IS helps in controlling Business Process and Operation
21 October 2018 2
21 October 2018 3
Competitive Advantage:
21 October 2018 4
Decision Making:
A Second fundamental role for information systems
Managers can get all the information they need about company
activities from the system.
 Complete, accurate information means management decisions
are more effective.
21 October 2018 5
For example:
Lines of merchandise need to be added or
discontinued.
what kind of investments they require for
Business.
Decision Making:
21 October 2018 6
Business Processes and Operations:
Most Businesses now use computer based information systems to help
their
employees record
customer purchases,
keep track of inventory,
pay employees,
buy new merchandise,
and evaluate sales trends
preparing and storing company documents
21 October 2018 7
Operations And Processes:
A business information system carries out specific
functions in support of operations, Some
companies, such as
graphic designers(Vignelle and The Chase)
advertising companies(Byomax co and Google
Adwords)
 use the information system to produce their
products and services.
21 October 2018 8
Did you know: Walmart is the largest private employer in the
United States (2,300,000 employees).
21 October 2018 9
Example:
21 October 2018 10

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fundamental Roles of Information System

  • 1. 21 October 2018 1 Presented To: Mr Muhammad Faheem Shah Presented By: M.Kashif 17-BBA-01
  • 2. Objectives:  Fundamental roles of IS in Business  IS gives the advantage of competition  IS supports in Decision Making  IS helps in controlling Business Process and Operation 21 October 2018 2
  • 5. Decision Making: A Second fundamental role for information systems Managers can get all the information they need about company activities from the system.  Complete, accurate information means management decisions are more effective. 21 October 2018 5
  • 6. For example: Lines of merchandise need to be added or discontinued. what kind of investments they require for Business. Decision Making: 21 October 2018 6
  • 7. Business Processes and Operations: Most Businesses now use computer based information systems to help their employees record customer purchases, keep track of inventory, pay employees, buy new merchandise, and evaluate sales trends preparing and storing company documents 21 October 2018 7
  • 8. Operations And Processes: A business information system carries out specific functions in support of operations, Some companies, such as graphic designers(Vignelle and The Chase) advertising companies(Byomax co and Google Adwords)  use the information system to produce their products and services. 21 October 2018 8
  • 9. Did you know: Walmart is the largest private employer in the United States (2,300,000 employees). 21 October 2018 9 Example: