1. Rizvi Institute of Management
Studies & Research
Presentation on New Business
Venture and New Product
Presented by : Abhishek, Chinmay, Neha, Farheen
and Kartik

2. Gen Y Technology
Founders : Abhishek, Chinmay, Neha, Farheen and
Kartik

3. Company’s Objective :
• Introduce a Potential Product which saves
energy that can be utilized for other
purposes.

4. VISION AND MISSION
VISION : To be the Innovative Leader in the
Technology Industry.
MISSION : To deliver a competitive &
sustainable product.

6. WHY USE RPS ?
 Saves Energy upto 60 % out of total energy
consumed by the railways
 Light Weight
 Less Material Handling

7. Marketing Mix (4 P’s)
P – Product
 A Power saver switch which will be installed
beneath the seats of Local Train.
 It will get activated as soon as there is a
weight of 10kgs and above over it.

8. P – Price
• We Intend to follow the Cost Plus pricing
strategy because the product is newly
innovated and is distributed directly to the
consumer (No Intermediaries Involved).
Selling Price of our product is Rs.1000 per
switch.

9. P – Place
• Product will be manufactured in our warehouse
near Kurla and will be directly supplied to the
consumers.
P – Promotion
• Personal Selling by company’s representative
to the buyer .

10. S.W.O.T Analysis
STRENGTHS
• Electricity Conservation.
• Durability.
WEAKNESS
• Large Volume / Mass Production.
• Technical Defects.

11. OPPORTUNITIES
•To showcase an energy conservation method.
•To expand our product line into various domains.
THREATS
•Competitors Developing Superior Product with
Low Cost.

12. FAB Technique
F – Features
A – Advantages
B - Benefits
• Light
Weight
• Simple
Operations
• Easy to
Maintain
• Compact
• Zero Material
Handling
• Save
Power
• Durability

13. COST STRUCTURE
Equipment's
Cost (in rupees)
Sensor
500
Plastic Case
100
Wires/ connections
50
Installations
50
Total
700

14. Selling Price Structure
New Trains to be Introduced in April 2014 : 1400
No. of Seats per Bogey : 160
No. of Switch’s per Bogey : 52
No. of Switch per Train : 52*15 = 784(Including 4 Motorman)
No. of Fan’s per Bogey : 42
No. of Fan’s per Train : 42*15 = 634 (Including 4 Motorman)
Sampling Calculation (100 Train)
No. of Switches : 784*100 = 78,400
No. of Fans : 634*100 = 63,400
So, Cost of Switches : 78400*800 = 6,27,20,000

15. Calculation (1300 Train)
No. of Switches : 784*1300 = 10,19,200
No. of Fans : 634*1300 = 8,24,200
So, Cost of Switches : 10,19,200*1000 = 101,92,00,000
Total Cost of 1400 Trains
100 Trains + 1300 Trains = 1400 Trains
6,27,20,000 + 101,92,00,000 = 108,19,20,000

16. Some Images of new Trains

20. References
1) Mr. Srikant Thakur (Asst. Station Master – Dadar)
2) Cousin
3) www.irfca.org

21. Thank
You