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Inbound Marketing Vs Outbound Marketing

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Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.

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Inbound Marketing Vs Outbound Marketing

  1. 1. INBOUND MARKETING VS. OUTBOUND MARKETING
  2. 2. What is Inbound Marketing SEO Pay-Per-Click (PPC) Social Media Blogging Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets. Inbound marketing focuses on creating valuable content, promoting your marketable content, building customer relationships, and overall "pulling" the customer toward you. Inbound marketing ways
  3. 3. What is Outbound Marketing TV Radio Print Telemarketing Direct Mail Tradeshows Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century. Inbound marketing focuses on creating valuable content, promoting your marketable content, building customer relationships, and overall "pulling" the customer toward you. Outbound marketing ways
  4. 4. Inbound Vs. Outbound Inbound Marketing needs to become part of you website and organization. It takes time to build content, grow your social networks, increase website authority, acquire high quality links, perform interesting research and speak to your audience. Outbound Marketing, since it is based on paid media, can be spun up much more quickly, you have a lot more control over the messaging and impressions, have a greater ability to test and tweak.
  5. 5. Inbound marketing Advantages  Brand – all of this activity, content creation, social media engagement, etc. is building your brand.  Interaction – each one of these channels has a direct interaction with some other number of channels.
  6. 6. Outbound marketing Advantages  Brand  Interaction  Quick Sales  Controlability
  7. 7. CONCLUSION  If everything works correctly, loyal customers become unwitting marketing strategists who are not only satisfied with the company’s website, but they also want to share it with everyone.  For this to happen, a company needs to perform Inbound as well as Outbound marketing strategies that stands out from the
  8. 8. PPT By Swarupa Chowdary, Zinavo Technologies THANK YOU

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