GTM is for managing Google Analytic, advertising and other tracking tags across your website or multiple websites.

1. GOOGLEGOOGLE
TAG MANAGERTAG MANAGER

2. INTRODUCTIONINTRODUCTION
 Google Tag ManagerGoogle Tag Manager (GTM)(GTM)
is a free solution, introduced inis a free solution, introduced in
October 2012.October 2012.
 GTM is for managing GoogleGTM is for managing Google
Analytics, advertising and otherAnalytics, advertising and other
tracking tags across your websitetracking tags across your website
or multiple websites.or multiple websites.

3. Tags are tiny bits of website code that let
you measure traffic and visitor behavior.
Adding tags without efficient management
prompts big problems.
Incorrectly applied tags can result in
duplications or missing data.
With Google Tag Manager, you eliminate
these problems and run your campaigns
when you need them.
If you have too many tags in you website.
If new tags to be added in future, you can directly add in GTM.

4. How does GTM actually work?
 GTM offers more versatile tag-management
technology
 GTM is cookie less domain. Itis cookie less domain. It keeps track of
a set of tags and tag-firing rules that define
when those tags should be made available
on your site.
 When a user visits the site, the most up-to-
date tag configuration is sent over to the
end-user’s browser with instructions for
which tags should come into picture.

5. Benefits with GTM :-
 GTM can be used in both Mobile sites andGTM can be used in both Mobile sites and
Normal sites.Normal sites.
 To Evaluate your tagging strategy for bothTo Evaluate your tagging strategy for both
improvements and corrections.improvements and corrections.
 To Manage tags outside of development work.To Manage tags outside of development work.
 To Quickly implement new tags.To Quickly implement new tags.
 Decrease page load time by firing tags in GTM.Decrease page load time by firing tags in GTM.
 To Expand the possibilities of the analytics.To Expand the possibilities of the analytics.
 Increase the accuracy and consistency of tags.Increase the accuracy and consistency of tags.
 Increase visibility of what tags exist across site.Increase visibility of what tags exist across site.

6. Is It Securable?Is It Securable?
 Automatic Error CheckingAutomatic Error Checking
Prevents publication if tags aren’t properly formatted.Prevents publication if tags aren’t properly formatted.
 Error Recovery FeaturesError Recovery Features
To make sure that no one will deploy a tag that’s going to breakTo make sure that no one will deploy a tag that’s going to break
the site.the site.
 User Permission ControlsUser Permission Controls
To grant different levels of access.To grant different levels of access.
 History RevisionsHistory Revisions

7. What Tags we can Add?What Tags we can Add?
 To add AdWords Conversion Tracking Tags.To add AdWords Conversion Tracking Tags.
 To add Google Analytics Tracking Code.To add Google Analytics Tracking Code.
 To verify Google web master tools.To verify Google web master tools.
 To add double click Floodlight tags.To add double click Floodlight tags.
 To add other non-google related tags.To add other non-google related tags.
 To add custom Image Tags.To add custom Image Tags.

8. How to Configure GTM?
 GTM only takes a few minutes to set up an account.GTM only takes a few minutes to set up an account.
 Google Tag Manager has built-in tag Templates for AdWordsGoogle Tag Manager has built-in tag Templates for AdWords
Conversion Tracking, Google Analytics, DoubleClick Floodlight,Conversion Tracking, Google Analytics, DoubleClick Floodlight,
and AdWords Remarketing.and AdWords Remarketing.
 Process of GTM Creation:Process of GTM Creation:
1.Go to google.com/tagmanager to create a Google Tag1.Go to google.com/tagmanager to create a Google Tag
Manager account.Manager account.
2.Create a container for your site in the account2.Create a container for your site in the account
3.Add the container snippet to your site.3.Add the container snippet to your site.
 You’ll then be ready to add tags to your site via the Google TagYou’ll then be ready to add tags to your site via the Google Tag
Manager user interface.Manager user interface.

9. Preview of GTM Code:Preview of GTM Code:

10. Tracking Google Analytics EventsTracking Google Analytics Events
with GTM :-with GTM :-
 In GTM, go to the Google AnalyticsIn GTM, go to the Google Analytics
tag panel and check the "Trackertag panel and check the "Tracker
Name" check box in the GoogleName" check box in the Google
Analytics "Advanced Configuration".Analytics "Advanced Configuration".

11. 2.2. Create a new "Custom HTML Tag". In this kind of tagCreate a new "Custom HTML Tag". In this kind of tag
you can put almost whatever you want. Paste in theyou can put almost whatever you want. Paste in the
text box the following code:text box the following code:
<script type="text/javascript"> $(function () { $
('#targetLink').click(function () { _gaq. push
(['_trackEvent', 'My Category', 'My Action', 'My
Label']); }); });
</script>
3.3. Click on the "Add Rule to Fire Tag" buttonClick on the "Add Rule to Fire Tag" button
4.4. Select "All Pages"Select "All Pages" and click on Save.and click on Save.

12. Google Webmaster ToolsGoogle Webmaster Tools
Adds GTM VerificationAdds GTM Verification
Support :-Support :-
You can use Google Tag Manager‘s containerYou can use Google Tag Manager‘s container
snippet code to verify your site with Googlesnippet code to verify your site with Google
Webmaster Tools.Webmaster Tools.
1.G1.Go to the Webmaster Tools home page.o to the Webmaster Tools home page.
2.2. Click Manage site for the site, then selectClick Manage site for the site, then select
Verify this site.Verify this site.
3.3.Then, you will be taken to the VerificationThen, you will be taken to the Verification
page; select Google Tag Manager as thepage; select Google Tag Manager as the
verification method.verification method.

13. Preview :-Preview :-

14. CONCLUSIONCONCLUSION
 GTM is designed for medium to larger scaleGTM is designed for medium to larger scale
businesses that have multiple websites.businesses that have multiple websites.
 If you just have a single, small to mediumIf you just have a single, small to medium
website and are not using a customized orwebsite and are not using a customized or
advanced installation of Google Analytics,advanced installation of Google Analytics,
then you don’t need to rush to get Tagthen you don’t need to rush to get Tag
Manager installed on your website.Manager installed on your website.
 If you are looking to expand your use andIf you are looking to expand your use and
customization of Google Analytics or arecustomization of Google Analytics or are
looking to install additional tracking tags,looking to install additional tracking tags,
then it might be worth setting up Google Tagthen it might be worth setting up Google Tag
Manager now to make your life easier in theManager now to make your life easier in the
future.future.

15. ALL THE BEST TO
GET INTO GTM
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ALL IN