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LIFE ON THE SCREEN
KARRI OJANEN
interaction design director - R/GA
online fundraising
interaction design process
gamification
platforms not campaigns
a charitable organization needed a new way to raise funds online.
where does the money go?
what does it do?
give a traditional, aging organization a new face.
virtual villages, real work
immediate effects
interaction design is focused on satisfying the needs and desires of the end user.
Life on the Screen
Life on the Screen
Life on the Screen
Life on the Screen
easy, immediate online payment, or SMS billing
individual or group donors
real news and events
working together - sense of communion
use game play thinking and mechanics to solve problems and engage audiences.
platforms, not campaigns.
services and tools, not 30-second spots or billboard ads.
the best and most pervasive platforms become a part of the audience’s lives.
thank you.
             finnformation.net | conceptology.org | twitter.com/karrio

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Life on the Screen