Impact Sourcing Service Provider. Promoted by JSW Foundation. Threshold of women empowerment. Information Technology enabled services. Rural BPO fundamentals. Non voice set and call center with telecom focus
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
JSW Rural BPO
1. a JSW Foundation and JSoft Solutions Initiative
JSoft BPO (part of JSW group)
An overview on “non-urban” BPO operations
2. About us
JSoft, part of $11bn JSW group, is a world class provider of the solutions for the
core sector. With our expertise spanning a range of core sector industries, we
understand the changing dynamics of the industry and market trends and
correspondingly design and deliver agile solutions for sustainable competitive
edge.
Headquartered in Bangalore, J Soft Solutions would operate from major metros
and provide IT solutions to companies in various different domains, core
competency being in manufacturing domain.
We operate across broad spectrum of IT& ITES services, which include:
* Business Applications/ERP
* Managed Services
* Distributed Systems
* Shared Services
3. WinwithJSoft The JSoft/JSW advantage
Scalability: Plant locations across more that 10 states making it
scalable and feasible for us to build on existing infrastructure
“non-urban” operations: a serious business model
reduce operational expenses by 50% as compared to metros
low attrition translates to less knowledge loss and
recruitment costs
favorable government support since we generate
employment for rural and non-urban areas
check migration and population explosion to metros
facilitate IT infrastructure growth in those parts
4. BOOT (Build Own Operate Transfer):
Achieve high margin on projects
Moving away from Capex approach to a
more variable Opex cost model over a
shared business service center
Innovative pricing models like outcome
based pricing or transaction based pricing
Operating Models
6. TheDatahallistory Datahalli (Vijaynagar)
Mission: to improve socio economic condition of the rural women
147 seater non voice BPO
High end computers and
ergonomics
Security for Data and Personnel
Transport facility at door step
Covering 30 villages and 3 towns in
the vicinity of 40 km around
Vijaynagar
Winner of the coveted Golden
Peacock Award 2008
7. TheDatahallistory Impact
Successful in transforming simple village girls to matured,
positive and economically independent professionals
Dignified and decent livelihood
Enabled them to have a respectful place in family and
society
Many young women are currently the bread earners for
their families
Getting into BPO has encouraged women to continue
education up to 10th or 12th std. instead of pausing at 7th std.
Increased computer literates and hence increasing
employability
8. Bellarycenter Bellary
Infrastructure
Around 7000 sq. feet of office space
100 seater voice based BPO
24/7 support
ISO certified center
Redundancy built in IT and voice assets
Servicing multi lingual requirements for India’s largest
Digital TV service provider