Can a bad hair day nix your raise? Why is it risky to pitch an idea that is too perfect? These topics are headline fodder for stories about academic research by Stanford Graduate School of Business professors.
In this talk presented at 2015 Confab Higher Ed, Karen Lee shared how Stanford Business turns potentially dry academic studies into engaging stories, and strategically disseminates them for targeted reach and high impact.
For those who find original content creation challenging, this presentation reveals six principles on how our editorial team works with faculty to retain academic rigor while telling stories that people want to read and share. Karen also showed effective ways to extend the reach of your content via the web and social media, how to tailor content for your own properties and mass media partners, and why it’s important to recycle stories.