3. Problem
• Sales are down
• Larger stores offer best
deals
• Customers no longer loyal
• Taking a loss with heavy
markdowns
• Sales Associates don’t apply
themselves
4. Solution
• Get an appointment with UFA
• Professional evaluation of
operation: sales history data,
sales strategy, employee
evaluation, marketing and
merchandise evaluation
• Add new UFA tools beginning
with a new Ultimate Focus for
your company, a UFA business
and marketing plan including a
UFA merchandise plan.
5.
6. Fashion Retail
Counseling
• Big Changes = shifted roles
• Evaluate needs = beneficial UFA plan of
action
• Put innovation and technology to work
• Restructure: branding, advertising,
management, selling techniques,
merchandise mix
7. UFA Services
• Comprehensive UFA Business Plan
• Customized Merchandise Plan
• Marketing and Promotional Plan
• Sales Strategy
• Customer Experience Enhancement
8. WEST COAST MARKET SCHEDULE
Market Season
Oct. 15 - 18 LA FASHION MARKET SPRING 13
Oct. 15 - 18 Accessories, Gift Show SPRING 13
Oct. 22 - 24 LA INT’L TEXTILE Fall/Winter 13
Jan. 14 - 17 LA FASHION MARKET SUMMER 13
Mar. 18 - 21 LA FASHION MARKET Fall 13
TBA LA INT’L TEXTILE Spring/Summer 14
June 10 - 13 LA FASHION MARKET Holiday 13
Aug. 12 - 15 LA FASHION MARKET Holiday/Resort 13
Oct 14 - 17 LA INT’L TEXTILE Fall/Winter 14/15