Emotion & Storytelling - 5 Inspirational Talks at #SXSW

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People keep asking me, what was your biggest take out from #SXSW? For me, it was about evidence, inspiration and confirmation of my thoughts around emotion, storytelling and building communities of value.

Social Media

Emotion & Storytelling
Five talks that inspired me at #SXSW
Karen Fewell @DigitalBlonde
Copyright Digital Blonde Ltd

Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde
“I've learned that people will forget
what you said, people will forget what
you did, but people will never forget
how you made them feel.”
Maya Angelou

#SXSW @DigitalBlonde
Emotion & Storytelling
Five talks that inspired me at #SXSW
1. How Austen Conquered Social Storytelling
2. Lets Fuck Cancer
3. Do we love brands as much as we love people?
4. Neural Hacking: Programming Happiness
5. TOMS & the Future of the One for One Movement

Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde
#SXSW @DigitalBlonde
@BernieSu @JayBushman #theLBD
How Austen Conquered Social Storytelling
#SXSW
@DigitalBlonde

Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde
#SXSW @DigitalBlonde
@TheSmileCEO @JenLeighMoss #Plasticity
www.thesmileepidemic.com www.plasticitysoft.com
“Gratitude is the single
easiest way to change
your mood”

Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde
#SXSW @DigitalBlonde
@BlakeMycoskie @TOMS #onedecision #TOMSxSXSW
http://www.toms.co.uk/our-movement/l
“We’re in business to help change lives”

Karen Fewell @DigitalBlonde
@DigitalBlonde

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I was thrilled to speak at Food Vision, which took place in Cannes, France on 2nd – 4th March 2016. It was very exciting to be part of an occasion that brought leaders in the global food, drink and nutrition industries together to discuss the future and share insights. I was particularly happy about the opportunity to discuss a subject I’m incredibly passionate about. My talk ‘Food for the heart’, looked at marketing’s power to form and alter our emotional relationships with food. This is something I’ve put a lot of thought into over the last year and I’m still on a mission to deepen my understanding of.

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What started out as a fun piece of research into the use of the #tag '#foodporn' has resulted in a much bigger question about how we ‘experience food’. How is the sharing of food experiences in a ‘social’ context changing our beliefs around food, eating and health and the impacting on food purchasing and consumption. This Slideshare has been put together to accompany my submission for the #SXSW2015 Panel Picker. I hope to share research undertaken for my book #FoodPorn and open up the debate in a group discussion during the SXSW interactive event. Fingers crossed for sharing more in Texas! Vote for the session here: http://panelpicker.sxsw.com/vote/39284

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When you look on social networks you will see hundreds of thousands of images posted of food within the last month. Many people actually take photos and upload to a social network with the hashtag foodporn before they’ve even take a bite of food. But what is this doing for the hospitality industry? Is it a fantastic way of promoting a chef or restaurant? Does it create conversations about dining out? Or is it spoiling the dining experience for some? Research results and panel discussion with Tom Aikens @TomAikens Ed Butcher Square Meal @SquareMeal Daniel Doherty Duck& Waffle @DanDoherty_ Jonathan Doughty FCSI and Coverpoint Food @CoverpointFood Claire Wilson Le Manoir @LeManoir

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The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research into why people share food images via social networks. The top reasons why people share food images via social media channels are 1. Because they are proud of what they have made, 2. To record a special moment or occasion, 3. Because the food looks like art.

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Are cookery TV shows pure entertainment or do they inspire us to cook? Can Twitter interaction and advice inspire us to cook and have a healthier lifestyle? Is the second screen behaviour different during TV cookery/food shows? Which TV cookery shows generate most Twitter conversation. This file was put together for Social Media Week London 2013 #SMWldn. Thanks to Second Sync @SecondSync and Great British Chefs @GBChefs for their help in creating this file.

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Emotion & Storytelling - 5 Inspirational Talks at #SXSW

1. Emotion & Storytelling Five talks that inspired me at #SXSW Karen Fewell @DigitalBlonde Copyright Digital Blonde Ltd

2. Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

3. #SXSW @DigitalBlonde Emotion & Storytelling Five talks that inspired me at #SXSW 1. How Austen Conquered Social Storytelling 2. Lets Fuck Cancer 3. Do we love brands as much as we love people? 4. Neural Hacking: Programming Happiness 5. TOMS & the Future of the One for One Movement

4. Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde #SXSW @DigitalBlonde @BernieSu @JayBushman #theLBD How Austen Conquered Social Storytelling #SXSW @DigitalBlonde

5. Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou #SXSW @DigitalBlonde @Yael #FuckCancer www.letsfcancer.com

6. Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde @pauljzak @uweg #BloodBrand http://www.fastcocreate.com/3027563/the-story-button-in-your-brain-neuroscience-study-sheds-light-on-brand-human-love "There is no 'Buy' button in the brain. There is a 'Story' button." #SXSW @DigitalBlonde

7. Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde #SXSW @DigitalBlonde @TheSmileCEO @JenLeighMoss #Plasticity www.thesmileepidemic.com www.plasticitysoft.com “Gratitude is the single easiest way to change your mood”

8. Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde #SXSW @DigitalBlonde @BlakeMycoskie @TOMS #onedecision #TOMSxSXSW http://www.toms.co.uk/our-movement/l “We’re in business to help change lives”

9. Karen Fewell @DigitalBlonde @DigitalBlonde

Emotion & Storytelling - 5 Inspirational Talks at #SXSW

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