2. Overview
• Perspective
• Blog Topic
• Persona
• Blog Post Titles
• Social Media
• Stats
• Recommendations
• Rationale
3. Perspective
• Importance of Internet marketing Why Use it?
• 2,280 million users (32.7%) •Effective, economic and measurable
• Websites/micro sites alternative to other media forms
• Landing pads Successful Companies
• •Google
Apps
• •iTunes
SEO
•Amazon
• PPC
• Banners
•Online advertising highest increase of
• Email Marketing advertising investment
• Viral Marketing •$31.3 billion spend on online advertising in
• Social Media 2011
• Games
• Web 2.0
• Traffic Driving
• Classifieds
6. Persona
•Snowboarders age 15 - 30
•Income – low - moderate
•Education – high school or
•Work – no job, or part-time job
•Gender – Male and Female
•Home life – live with parents or
•Hobbies – sports and exercise
•Values – friends, family, health,
17. Business Review
• Key Learnings Indicated Actions
• Blog – more views from people •Blog - Titles, tags and content
who are targeted (FB) •Facebook - Tag, post, share and Tag
• Facebook –Post continuously on •Twitter - #hashtag related
ALL referral websites (FB, companies or people, link to blog
Twitter)
•YouTube - Upload YOUR OWN
• Twitter – more followers after videos, link to blog, share
sharing or tagging others
•Pintrest - Pin interesting pics direct
• YouTube – views and from blog
subscriptions on uploaded videos
•Keep posting newsworthy posts on
• Pintrest – post interesting bookmarks
pictures from each post
• Social Bookmarks – Post each
page
18. Recommendations
• Website – Yes, recommended
• Blog – I made changes to the post titles to be a
little bit more interesting
• SEO – Tagging/keywords, Interesting titles,
domain name, optimize content, easy to
navigate through
• Display Ad – Ads with pictures
• Email – professional, newsworthy, informative,
not spam, unsubscribe button
20. PR
A press release will inform
readers of the existence of
your website or blog and let
them know what’s
Important or newsworthy.
21. E-Mail Marketing
An E-mail campaign should offer the
reader something that will drive
them to your website.
E-mails should have a visual appeal
and text that gets to the point but also
entices the reader to “learn more”.
E-mails should be consistent with your
website or blog for more appeal and
less confusion.
22. Mobile Marketing
Mobile apps for your website or blog
should be simple to use as well as
easy to navigate through.
Visuals and bold titles help readers
to find their way around easy.
Keep the app consistent with your
blog or website.
