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Theodor Adorno
HTH 1002 History of Thought II
Kara Heitz
The Frankfurt School
• Institute for Social Research
• Marxist changing Marxism
• Critique of economic determinism
• Criti...
Theodor Adorno (1903-1969)
• Marx underestimated power of
culture
• Freud and desire/pleasure
• Negative Dialectics
• Cult...
GROUP QUESTIONS
1. What happens to cultural products under the Culture Industry?
What examples do A&H cite to make their p...
The Culture Industry:
Enlightenment as Mass Deception
• What happens to cultural products
produced by the Culture Industry...
The Culture Industry
• What happens to individuals under
the Culture Industry?
• Passivity
• “Conformity has replaced cons...
The Culture Industry
• What role does pleasure play in
the reinforcing of the capitalist
system?
• Pleasure makes us forge...
The Culture Industry
• Some “departures from the
norm” allowed
• Resistance co-opted by CI
• Pleasures stronger than desir...
The “Culture Industry” Today?
Highest Grossing Films of 2016:
1. Captain America: Civil War (Disney)
$1,153,304,495
2. Rog...
Culture Industry Today - Superhero Movies
Culture Industry Today – Social Problem Films
Adorno
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HTH 1002 History of Thought II
Spring 2017

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Adorno

  1. 1. Theodor Adorno HTH 1002 History of Thought II Kara Heitz
  2. 2. The Frankfurt School • Institute for Social Research • Marxist changing Marxism • Critique of economic determinism • Critique of capitalism, fascism, and Soviet communism • Why did capitalism endure? • Part of the answer: look at culture Affiliated Thinkers: Max Horkheimer Theodor Adorno Herbert Marcuse Friedrich Pollock Erich Fromm Leo Löwenthal Siegfried Kracauer Walter Benjamin
  3. 3. Theodor Adorno (1903-1969) • Marx underestimated power of culture • Freud and desire/pleasure • Negative Dialectics • Culture Industry
  4. 4. GROUP QUESTIONS 1. What happens to cultural products under the Culture Industry? What examples do A&H cite to make their point? 2. What do happens to individual consumers under the Culture Industry? And what is the role of advertising in this process? 3. What is the function of pleasure and amusement in the consumption of Culture Industry products? How does pleasure help quiet dissent?
  5. 5. The Culture Industry: Enlightenment as Mass Deception • What happens to cultural products produced by the Culture Industry? • Increasing uniformity and standardization of mass culture • Only an appearance of diversity
  6. 6. The Culture Industry • What happens to individuals under the Culture Industry? • Passivity • “Conformity has replaced consciousness” • Creates fake psychological needs that can only be satisfied by more CI products • Illusion of individuality • Role of advertising
  7. 7. The Culture Industry • What role does pleasure play in the reinforcing of the capitalist system? • Pleasure makes us forget reality • Misery & violence seen as individual not structural • Desire for political change stifled
  8. 8. The Culture Industry • Some “departures from the norm” allowed • Resistance co-opted by CI • Pleasures stronger than desire for resistance • Are we cultural dupes or are we complicit in our own manipulation?
  9. 9. The “Culture Industry” Today? Highest Grossing Films of 2016: 1. Captain America: Civil War (Disney) $1,153,304,495 2. Rogue One: A Star Wars Story (Disney) $1,052,312,126 3. Finding Dory (Disney) $1,028,213,633 4. Zootopia (Disney) $1,023,784,195 5. The Jungle Book (Disney) $966,550,600 6. The Secret Life of Pets (Universal) $875,457,937 7. Batman v Superman (Warner Bros.) $873,260,194 8. Fantastic Beasts and Where to Find Them (Warner Bros.) $812,000,090 9. Deadpool (20th Century Fox) $783,112,979 10. Suicide Squad (Warner Bros.) $745,600,054 Highest Rated TV Shows of 2016: 1. The Big Bang Theory (CBS) 19.94 million viewers 2. NCIS (CBS) 19.65 million viewers 3. The Walking Dead (AMC) 17.89 million viewers 4. Bull (CBS) 16.69 million viewers 5. NCIS: New Orleans (CBS) 15.17 million viewers 6. This Is Us (NBC) 14.63 million viewers 7. Blue Bloods (CBS) 14.43 million viewers 8. America’s Got Talent - Tues. (NBC) 14.20 million viewers 9. The X-Files (FOX) 13.60 million viewers 10. Empire (FOX) 13.48 million viewers 11. Designated Survivor (ABC) 13.46 million viewers 12. America’s Got Talent –Wed. (NBC) 13.46 million viewers 13. Dancing With the Stars (ABC) 13.07 million viewers 14. Little Big Shots (NBC) 13.05 million viewers 15. The Voice – Tuesday (NBC) 12.77 million viewers 16. NCIS: Los Angeles (CBS) 12.77 million viewers 17. The Voice – Mon. (NBC) 12.76 million viewers 18. Criminal Minds (CBS) 12.35 million viewers 19. Hawaii Five-0 (CBS) 11.97 million viewers 20. Madam Secretary (CBS) 11.93 million viewers
  10. 10. Culture Industry Today - Superhero Movies
  11. 11. Culture Industry Today – Social Problem Films

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