2. AGENDA
OVERVIEW
AGENDA
Meals
On
Wheels
Prava
Construc?on
Roman?c
Cabo
Weddings
AT&T
3. MEALS
ON
WHEELS
MARKETING
PROCESS
Step
1
Step
2
Step
3
Step
4
Step
5
Step
6
• Iden?fied
• Nonprofit
• Surveys
&
• ARended
• Recommend
• Goals
and
objec?ves
compe??on
&
focus
groups
fundraising
&
based
on
evalua?on
research
of
of
poten?al
networking
research
metrics
trends
donors
events
Roman?c
Meals
On
Prava
Cabo
AT&T
Wheels
Construc?on
Weddings
4. MEALS
ON
WHEELS
↵↵
Example
text
• This
is
an
example
text.
Go
ahead
an
replace
it
with
your
own
text.
This
is
an
example
text.
• Font
style
• Font
size
• Color
scheme
Roman?c
Meals
On
Prava
Cabo
AT&T
Wheels
Construc?on
Weddings
5. MEALS
ON
WHEELS
MARKETING
MIX
Marketing
Strategy
Roman?c
Meals
On
Prava
Cabo
AT&T
Wheels
Construc?on
Weddings
6. PRAVA
CONSTRUCTION
MARKETING
PROCESS
Step
1
Step
2
Step
3
Step
4
Step
5
Step
6
• Iden?fied
• Construc?on
• Online
• ARended
• Recommend
• Goals
and
objec?ves
compe??on
&
forums
and
trade
show
based
on
evalua?on
research
of
client
events
research
metrics
trends
mee?ngs
Roman?c
Meals
On
Prava
Cabo
AT&T
Wheels
Construc?on
Weddings
7. PRAVA
CONSTRUCTION
Example
text
• This
is
an
example
text.
Go
ahead
an
replace
it
with
your
own
text.
This
is
an
example
text.
• Font
size
• Larger
photos
• Less
text
Roman?c
Meals
On
Prava
Cabo
AT&T
Wheels
Construc?on
Weddings
9. MEALS
ON
WHEELS
VS.
PRAVA
CONSTRUCTION
Meals
on
Wheels
Prava
ConstrucBon
• Nonprofit
• Construc?on
Industry
• Social
media
focus
• SEO
&
website
focus
• Surveys
to
gather
data
• Industry
events
to
gather
informa?on
10. ROMANTIC
CABO
WEDDINGS
MARKETING
PROCESS
Step
1
Step
2
Step
3
Step
4
Step
5
Step
6
• Iden?fied
• Compe??ve
• Surveys
&
• ARended
• Recommend
• Goals
and
objec?ves
Analysis
Interviews
industry
event
based
on
evalua?on
• Research
on
research
metrics
trends
Roman?c
Meals
On
Prava
Cabo
AT&T
Wheels
Construc?on
Weddings
11. ROMANTIC
CABO
WEDDINGS
Example
text
• This
is
an
example
text.
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ahead
an
replace
it
with
your
own
text.
This
is
an
example
text.
Roman?c
Meals
On
Prava
Cabo
AT&T
Wheels
Construc?on
Weddings
13. AT&T
MARKETING
CAMPAIGN
ANALYSIS
Example
text
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is
an
example
text.
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ahead
an
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it
with
your
own
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an
example
text.
Roman?c
Meals
On
Prava
Cabo
AT&T
Wheels
Construc?on
Weddings
14. AT&T
MARKETING
MIX
ANALYSIS
Analyze
consumer
needs
• Technology
to
improve
daily
lives
Television
• Enhance
brand
image
Analyze
market
and
differen?ate
from
• An?cipate
innova?on
compe??ve
Direct
MarkeBng
Analyze
compeBBon
• Promo?onal
efforts
to
• New
markets
(i.e.
obtain
new
customers
and
Spanish-‐speaking)
retain
current
customers
Social
Media
Research
• Way
to
connect
with
• Focus
groups
and
surveys
brand
and
solve
trouble
determining
brand
health
shoo?ng
issues
and
customer
wants
Strategic
markeBng
plan
• Create
plan
to
implement