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Marketing
Strategist
KARABO MAMABOLO
PORTFOLIO
OUTLINE
My Story
My philosophy
2 favourite work
Brands worked on
Key Responsibility
Contact me
KARABO MAMABOLO
ABOUT ME
IM A MARKETING
STRATEGISTS WHO
FOCUSES ON
BRANDING &
CAMPAIGNS
Creating brand and digital campaigns for
over 2 years in the FMCG industry and
across a variety of other industries, I've
learnt to connect B2B alongside B2C
marketing goals for business as a in-
house Junior Strategist &Freelancer.
KARABO MAMABOLO
Marketing is a commitment,
not just a campaign.
THE GOOD CHOICE-
ITS ALL GOOD
CHALLANGE
How do we put First Choice on the map as a sustainable business that
operates under world-class processes, and delivers products of an
exceptionally high standard.
Karabo Mambolo
STRATEGY
Create a campaign that involves spreading goodness in a fun and
genuine way. The campagn is split into four parts, namely, TV
commercial, a social media campaign, digital advertising & in-store
marketing.
HOW GOOD IT BECAME
Karabo Mambolo
Create a campaign that involves spreading goodness in a
fun and genuine way. The campagn is split into four parts,
namely, TV commercial, a social media campaign, digital
advertising & in-store marketing.
Karabo Mambolo
By roasting the beans at a higher temperature, we achieve a stronger
taste that still maintains the richness and smoothness Ricoffy has come
to be known for. By taking consumers through an immersive
experience, we will educate them as to what the different roasting
process does to the coffee and what they can expect to taste as a
result.
FOR MOMENTS THAT
MAKE US STRONGER
TOGETHER
CHALLANGE
How do we create moments that make us stronger together?
STRATEGY
LAUNCH OF NEW NESCAFÉ RICOFFY
INTENSE TVC
We propose sponsoring a specific TV talk show (or hosting YouTube
debates) that deals with current, bold topics with strong inspirational
women. The product can also be on display throughout the
programme. Programme example: Real Talk, and WTF Tumi. These
shows will have the goal of creating those moments that make women
stronger together.
TVC ANIMATION- Animation
to be used as TVC as well as
squeeze backs during
strategically chosen TV
shows. These will playback
whenever an intense/coffee
moment arises on screen
DIGITAL SCREENS Animation
will be used in mall
foodcourts and screens in
Supers B.
Karabo mamabolo portfolio.
OTHER BRANDS
WORKED ON
Educational
Background
BA: Strategic Corporate
& marketing
communication
Key responsibilities
Project lifecycle management
Develop a range of strategies from content and social, to digital and
communication strategies aligned to the client’s brand and centred on
achieving the client’s business objectives
Receive, interrogate, and interpret briefs
Gather research and interpret data findings into strategic insights; and
apply these into the strategic approach
Design, execute and oversee research projects and compile research
reports
Deliver strategies that are ultimately functional, actionable, and
implementable
Work closely with internal teams such as the social, creative, media,
data, and PR teams to gather strategic input from their area of
expertise, while also delivering strategic direction to these teams on an
ongoing basis
Provide strategic direction on a day-to-day basis to drive the client’s
business forward; working closely with the account management teams
to add value and grow client accounts strategically
Key responsibilities
Be involved in projects from inception to completion; ensuring projects
are aligned to the strategy and the client’s objectives and KPIs
Present strategies to client and internal teams
Maintain an ‘umbrella’ perspective; provide ongoing strategic support
and advice to clients, such as environmental or competitor shifts that
may impact on the strategy and instigate a change in strategic
direction
Provide and share strategic thought leadership and emerging trend
insights internally, to the business and externally, to clients
Provide strategic guidance and input on pitches and proposals
Be able to work with minimal supervision and deliver to deadline
Ability to conduct research and write thought pieces, blogs or articles
CONTACT ME
ADDRESS
28 Arkhon Street Summerstrand
EMAIL ADDRESS
karabo.mamab@gmail.com
PHONE NUMBER
(+27) 66 296 6527

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Karabo mamabolo portfolio.

  • 2. PORTFOLIO OUTLINE My Story My philosophy 2 favourite work Brands worked on Key Responsibility Contact me KARABO MAMABOLO
  • 3. ABOUT ME IM A MARKETING STRATEGISTS WHO FOCUSES ON BRANDING & CAMPAIGNS Creating brand and digital campaigns for over 2 years in the FMCG industry and across a variety of other industries, I've learnt to connect B2B alongside B2C marketing goals for business as a in- house Junior Strategist &Freelancer. KARABO MAMABOLO
  • 4. Marketing is a commitment, not just a campaign.
  • 5. THE GOOD CHOICE- ITS ALL GOOD CHALLANGE How do we put First Choice on the map as a sustainable business that operates under world-class processes, and delivers products of an exceptionally high standard. Karabo Mambolo STRATEGY Create a campaign that involves spreading goodness in a fun and genuine way. The campagn is split into four parts, namely, TV commercial, a social media campaign, digital advertising & in-store marketing.
  • 6. HOW GOOD IT BECAME
  • 7. Karabo Mambolo Create a campaign that involves spreading goodness in a fun and genuine way. The campagn is split into four parts, namely, TV commercial, a social media campaign, digital advertising & in-store marketing.
  • 8. Karabo Mambolo By roasting the beans at a higher temperature, we achieve a stronger taste that still maintains the richness and smoothness Ricoffy has come to be known for. By taking consumers through an immersive experience, we will educate them as to what the different roasting process does to the coffee and what they can expect to taste as a result. FOR MOMENTS THAT MAKE US STRONGER TOGETHER CHALLANGE How do we create moments that make us stronger together? STRATEGY
  • 9. LAUNCH OF NEW NESCAFÉ RICOFFY INTENSE TVC We propose sponsoring a specific TV talk show (or hosting YouTube debates) that deals with current, bold topics with strong inspirational women. The product can also be on display throughout the programme. Programme example: Real Talk, and WTF Tumi. These shows will have the goal of creating those moments that make women stronger together. TVC ANIMATION- Animation to be used as TVC as well as squeeze backs during strategically chosen TV shows. These will playback whenever an intense/coffee moment arises on screen DIGITAL SCREENS Animation will be used in mall foodcourts and screens in Supers B.
  • 13. Key responsibilities Project lifecycle management Develop a range of strategies from content and social, to digital and communication strategies aligned to the client’s brand and centred on achieving the client’s business objectives Receive, interrogate, and interpret briefs Gather research and interpret data findings into strategic insights; and apply these into the strategic approach Design, execute and oversee research projects and compile research reports Deliver strategies that are ultimately functional, actionable, and implementable Work closely with internal teams such as the social, creative, media, data, and PR teams to gather strategic input from their area of expertise, while also delivering strategic direction to these teams on an ongoing basis Provide strategic direction on a day-to-day basis to drive the client’s business forward; working closely with the account management teams to add value and grow client accounts strategically
  • 14. Key responsibilities Be involved in projects from inception to completion; ensuring projects are aligned to the strategy and the client’s objectives and KPIs Present strategies to client and internal teams Maintain an ‘umbrella’ perspective; provide ongoing strategic support and advice to clients, such as environmental or competitor shifts that may impact on the strategy and instigate a change in strategic direction Provide and share strategic thought leadership and emerging trend insights internally, to the business and externally, to clients Provide strategic guidance and input on pitches and proposals Be able to work with minimal supervision and deliver to deadline Ability to conduct research and write thought pieces, blogs or articles
  • 15. CONTACT ME ADDRESS 28 Arkhon Street Summerstrand EMAIL ADDRESS karabo.mamab@gmail.com PHONE NUMBER (+27) 66 296 6527