In February's #WedWebinar, Kapost discussed how to build and analyze your content grid inside Kapost. We reviewed the definition of a content grid, the impact your grid has on your overall content marketing strategy, how to pick content for each of your personas and buying stages, and lastly, how to review the performance of your content in Kapost Analytics as it relates to your personas and buying stage grid. The full recording is available here: http://kapost.com/wedwebinar-building-analyzing-your-content-grid/

1. Wednesday Webinar:
Building & Analyzing your
Content Grid
t: @Kapost
Join the conversation #WedWebinar
Please type any questions in the chat during the webinar

2. Agenda
1. What is a Content Grid?
2. Will mapping out personas and buying
stages really impact my content marketing
strategy?
3. How do I know the best content for my
personas and buying stages?
4. Can I see how my Content Grid is
performing in Kapost Analytics?
5. Q + A
#WedWebinar

3. What is a Content Grid?
#WedWebinar

4. The Buying Stages
• 70%-­‐80%
Buyers
make
their
buying
decisions
before
engaging
with
the
sales
team
• How
do
I
de>ine?
TOFU,
MOFU,
BOFU
#WedWebinar

5. The Personas
Get
Intimate-­‐
Create
a
Pro>ile
• What
is
their
responsibility
at
the
company?
• What
keeps
them
up
at
night?
• What
do
they
need
help
understanding?
• What
will
make
them
do
their
job
better?
#WedWebinar

6. “Having
a
deeper
understanding
of
who
your
buyers
are
and
acquiring
deep
insight
into
their
goals
and
challenges
leads
to
effective
content
creation”
Sales
Benchmark
Index
• Persona-Buying Stages grid
IS your content marketing
strategy
• Helps streamline your
content creation
• Holds Team accountable
• Identifies gaps
#WedWebinar

7. How do I know the best content for my
Personas-Buying Stage Grid?
4-­‐10x
response
rate
Hubspot
#WedWebinar

8. Can I see how my Personas-Buying Stage
grid is performing in Kapost?
#WedWebinar

9. Q+A
#WedWebinar