You can read plenty of advice and 'how-to's when it comes to content marketing. But here's the truth: Not all content marketing advice is good. Here, we bring to you common myths or other bad advice you should not follow.

1. YOU SHOULD
ABSOLUTELY
IGNORE.
THERAPY IS EXPENSIVE. BUBBLE WRAP IS CHEAP. YOU CHOOSE.

2. BECAUSE
NOT ALL
ADVICE
IS GOOD
ADVICE.

4. CREATE CONTENT THAT IS…
INTERESTING
RELEVANT
Everything starts with your buyer s needs.
WORTH CONSUMING

6. WRITE
CONTENT
THAT S…
…JUST LONG
ENOUGH.
Google s Hummingbird likes authentic copy. KEEP IT REAL.

8. SHARE AWAY!
G+ is good, but all social outlets are beneficial. Read more

10. VIDEOS GET 267%
MORE LINKS
VIDEO HAS NEARLY 6X THE
RETENTION RATE OF TEXT
VIDEO INCREASES
CONVERSIONS BY 86%
SHARE WHERE YOUR CUSTOMERS GO.
YOUTUBE INCLUDED.

12. THAT WAS AMAZING.
TARGETED TO YOUR AUDIENCE
MAKES PEOPLE EXCITED
HIGH QUALITY
(WOULD YOU READ IT??)
I’LL BE BACK.
THESE GUYS
ARE GREAT.

14. CHOOSE THE
APPROPRIATE
PLATFORM
Every social outlet has a different personality. PLAY TO its TUNE.

16. FIND THE RIGHT PEOPLE
TWITTER IS A LAND
OF INFLUENCERS.
GO FIND
YOURS.

18. BLOG WHEN YOU NEED TO.
KEEP IT HONEST
KEEP IT AUTHENTIC
KEEP IT INFORMATIVE
Consistency in blogging is good; high-quality info is better.

20. DEFINE YOUR
NEEDS.
MANY NEEDS WILL BE
FILLED
IN HOUSE.
OTHERS CAN BE
FREELANCE.

21. GET MORE MARKETING
ADVICE.
EVERY DAY.
EVERY WEEK.
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