Five Measurement Tips for Social
Media Housewives<br />Beth Kanter, CEO Zoetica<br />

Measurement Tips, Tricks, and Tools<br
/>Funnel<br /><ul><li> Pick the right outcome to measure

Track the entire funnel

Use An Egg Timer To
Track Your Time

Test Your Recipes

Seasoned to Taste </li></li></ul><li>1. Pick
the Right Result<br />Objective, Audience, Strategy, Tactics, Time investment, <br />KD Paine<br />

Identify the most important metrics
to measure it!<br />

Well, maybe not dead<br />“What
nonprofit executive director doesn’t know what a page view is?”<br />

2. Track The Whole Funnel<br
/>

http://bit.ly/beth53<br />

@seanpower - nonprofit metrics geek<br
/>

Seed: Twitalyzer to identify Influencers
<br /> # followers # unique references Frequency RT you Frequency RT others Relative frequency updates<br />

Seed: Social Network Analysis Tools<br
/>

Attention: Leverage Twitter API to
measure<br />An “impression” is counted whenever a follower sees a tweet. (#tweets x followers) <br />The “total followers reached” is a sum of all the followers of the people tweeting. It does not remove duplicates<br />

Engagement: What the Hashtag Tweets<br
/>

Engagement: Bit.ly for Click Thrus<br
/>

Conversion: Donations, Sign Ups, Etc<br
/>Conversion Event: Those who click on the donate linkConversion Goal: The percentage of who clicked through from blog post or Twitter to Causes Donation page<br />

3. Use An Egg Timer
To Track Your Time<br />ADOLAS<br />

Oh Look, A Squirrel!<br />

Squirrel!<br />

4. Use a Test Kitchen<br
/>

http://www.facebook.com/beth.kanter.blog<br />

5. Seasoned to Taste <br
/>Take the time to look at your data and think about what it means …<br />

Measurement Tips, Tricks, and Tools<br
/>Funnel<br /><ul><li> Pick the right outcome to measure

Track the entire funnel

Use An Egg Timer To
Track Your Time

Test Your Recipes

Seasoned to Taste </li></li></ul><li>Squirrel!<br />

Beth Kanter<br />http://www.bethkanter.org<br />

@afine @kanter<br />Wiki: http://networkednonprofit.wikispaces.com<br />Book
on Amazon: http://bit.ly/networkednp<br />