1. How Nonprofits Are Using Social Media: A Snapshot Beth Kanter, Visiting Scholar Packard Foundation Photo by mikebaird

2. Scholar: 40-40-20

3. Beth’s Blog

5. What social media tools are you using personally? Photo by Franie

6. Share Pair: How are you using social media? Why? Photo by Franie

7. A Snapshot: How Nonprofits Are Using Social Media A few principles and a couple of stories ….

8. Understand the Difference Traditional Media Social Media Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation Source: Slide 10 from "What's Next In Media?" by Neil Perkin

9. The Tower and The Cloud Flickr photos by jamesjordan

10. Pick tools strategically to met objectives

11. Community Building & Social Networking GenerateBuzz ShareStory Engage Listen Social Media: Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Flyl Source: WeAreMedia

12. Listening Comes First: The Red Cross First project was a listening project over three years ago People were talking and they needed to listen At first, felt like going to war, but changed internal perception of social media

13. Listen: Monitor, Compile, Distribute I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger

15. Improves relationships with audience and identifies influencers

16. Incremental improvements for campaigns

19. Crowdsourcing the Institution’s Strategic Vision

21. Engage

22. People share their wildlife sightings

26. Empowering supporters without loosing control …

31. Thank You! Beth’s Bloghttp://beth.typepad.com Have a social media question?Want to set up a coaching? bkanter@packard.org