Saas challenges and solutions

1. SaaS Challenges and Solutions
Build Quickly. Sell Smartly. Run Profitably.
The smartest and fastest way to build
configurable, high quality applications
that can be deployed on any cloud…

2. Introduction
This presentation talks about the challenges in building and operating a
SaaS solution from an ISVs perspective.
We have also proposed some of the solutions that can help in
overcoming the challenges and how Cello features can be used in
implementing the solutions.
SaaS Life Cycle Management Solution

3. What do you need to support this SaaS
Life Cycle?
Needs - SaaS Life Cycle
SaaS Life Cycle Management Solution
Management Team
• Error free and efficient mechanism to provide
innovative subscription models, pricing models,
etc.
• Collect/track payments on time
• Increase product adoption
• Customer Analytics
Support Team
• Quick and cost effective way to roll-out new
customers
• Setup, configure and manage tenants
• Solution to handle increasing number of
product support tickets
•Monitor the product to take proactive steps
Engineering Team
• Robust SaaS Architecture that is scalable and
secure
• SaaS building blocks that can reduce significant
effort
• Engineering components to simplify coding
• Tools to improve developer’s productivity

4. Business Management - Challenges
SaaS Life Cycle Management Solution
How can I shorten my sales cycle?
Can I provide a customer friendly subscription
model?
How can I increase my trial conversion rate?
How can I increase my upsell?
How can I reduce my churn?
How can I cost effectively manage and monetize
subscriptions?
How do I manage my Reseller?

5. Business Management - Solutions
Offer Self Subscriptions
and Trials
Module wise access
Innovative pay by use
model
Innovative pricing
model
Analyze and act on
hot/cold trials
Live Revenue Tracking
SaaS Life Cycle Management Solution
Track Customer
Behavior and Usage
Real-time tracking of
“pay as you go” usage
Automated Invoice
Generation
Automate Payment
Collection
Self Service Portal
Reseller Portal

6. Business Management – Cello Key Features
• Product Editions
•Multiple Price Plans
• Fixed/Usage Cost
• Trial and Evaluations
•Upgrade/Downgrade
• Activation/Deactivation
Subscription
SaaS Life Cycle Management Solution
• Tenant Provisioning
• Self Registration
• Customer Analytics
• Customer portal
• Role based access control
• Support for Reseller Model
Customer
Management
•Metering Usage
• Invoice Generation
• Proration
• Applying Tax/Discount rates
• Generic Adjustments
• Invoice Dashboard
Invoice
• Credit card Support
• Pay Pal Support
• Payment Automation
• Retry Policy
• Revenue Tracking
Payments

7. Customer Service - Challenges
How quickly can I finish customer implementation?
SaaS Life Cycle Management Solution
How can I eliminate “shelfware”?
How can I provide my customer the ability to self
service their needs?
How can I proactively support my customers better
and increase customer satisfaction?
How can I proactively communicate with my
customer at different stages?
How can I reduce the involvement of engineering
team to service customer request?
How can I service more customers with less support
bandwidth?

8. Customer Service - Solutions
Automate customer implementation and enable self service
SaaS Life Cycle Management Solution
Aim for sign-in and immediate use of the system
Adopt configuration vs. customization. Embed
configurability in the respective areas within the product
Automate customer communication process
Track customer behavior
Track customer experience with the system
Track product performance

9. Customer Service – Key Features
•Auto Tenant Provisioning
•Tenant Settings
Management
•White Labeling
•Single Sign On
Implementation
SaaS Life Cycle Management Solution
•Business process
Workflow customization
•Business Event Audit
Streams
•Extended Fields/LoVs
•Event Driven Integration
Configuration
•Product Analytics
•Customer Analytics
•Query Builder
•Chart Builder
•Report Builder
Report
•Data Partition
Management
•Data back-up
•Master Data
Management
Data
Management

10. Product Engineering - Concerns
My Sales is doing great – oops! my product is not scaling
SaaS Life Cycle Management Solution
Machine cost is continuously going high
Hackers - why cant they leave me alone?
Two customers data in the same box!!!
God! One more system to integrate?
Are they kidding? They need 4 more fields and new
workflow???
My product road map is always blocked!
Hmm.. Customer insists on on-premise deployment!

11. Product Engineering - Solutions
Scale-out at all layers
Adopt Data-Shards
Adopt Multi tenancy
Adopt OWASP
Automate ACL and Data
Isolation checks
Adopt SOA
SaaS Life Cycle Management Solution
Adopt web hooks
Build configurable data
views
Build Configurable
Workflows
Build Configurable
Reports
Have a proper error
logging mechanism
Build your product
modular

12. Product Engineering – Key Features
• Tenant Isolation Scanner
•N Level Tenant Hierarchy
• Tenant Based Data
Sharding/Partitioning
• Tenant Data Partition
Management
• Code Templates
Multi-tenancy
SaaS Life Cycle Management Solution
• User Management
• Role Management
• Privilege Management
• Privilege Check Filters
• SSO Claim Support
• Security Audits
Security
• Themes and Logos
• Custom LoV
• Tenant Setting Templates
• Custom Fields
• Pre and Post processors
Configurability
• Event Job Processors
• Dynamic end point
configuration
•Notifications
• Batch Processing
• Templates
Integration
• Business Process Workflow
• Business Rules
• Query, Chart and Report
Builder
• Dynamic Forms
Enterprise
Engines
• Integrated Performance
Profiler
•Master data Management
• Form Generation
• Code Templates
Productivity
Utilities

13. Challenges in Building SaaS/Multi-Tenant Apps
Time, Effort & Cost
Load on your Dev Team
SaaS Life Cycle Management Solution
 Complex engineering challenges in
building a SaaS/MT application –
 Demands experience
 Demands expertise
 Higher time and effort(budget)
required in building the underlying
framework such as security engine,
configuration engine, multi-tenancy,
etc.
 Less time available for building actual
business solution
 Uncertainty (risk) in releasing high-quality,
scalable, configurable product
under budget and within time.

14. What is Cello?
 Techcello is a cloud-ready, SaaS Application Development
Framework
 Can be used to,
 Build new SaaS products
 Convert single-tenant Apps to Multi-Tenant
 Migrate on premise products to SaaS model
 Cello framework is delivered as a set of libraries and APIs that
can be easily integrated to your product
 Applications built using Cello can be deployed in any cloud
 Cello contains building blocks for developing, monetizing and
servicing your customers.
SaaS Life Cycle Management Solution

15. Cello – Cloud Neutral Solution
SaaS Life Cycle Management Solution

16. What does Cello Provide?
Cello has packaged these common requirements as a suite of services, which can
SaaS Life Cycle Management Solution
be easily integrated to your product.

17. Cello – Solution Areas
SaaS Life Cycle Management Solution

18. Cello – Editions
SaaS Life Cycle Management Solution

19. Technology Stack
Cello – Technology Stack
SaaS Life Cycle Management Solution
Production Environment
Windows Server 2012
IIS 8.0
SQL Server 2012/SQL Azure
AppFabric Cache/Azure Cache
.NET (v4.5)
• C#, ASP.NET,
• MVC, WIF
Middle Layer
• EF 6.0
• WCF
• AppFabric Cache/Azure Cache
Database
• SQL Server 2012
• SQL Azure
Development Environment
Windows 7/8
Visual Studio 2012

20. Cello – Plug & Play Integration
SaaS Life Cycle Management Solution
Integrate
Develop
Configure
Deploy
Monetize Service
Deliver Deliver

21. Cello – Integrated View
Provisioning
External Integration
Event Based
Your Product
Monitoring
Security Management
Role Mgmt.
Tenant Extensions
Notification Management Tenant Settings Management
Analytics
Ad-hoc Report Builder
Productivity Boosters
Cloud Ready Development Framework For SaaS and Enterprise Software
Subscription Management
Metering
Tenant
Invoicing
Auto
Payment
Template
Repository
Emails
Licensing
Themes /
Logos
Multi
Language
Business Process
Customization
Tenant Data Management
Backup Sharding Filter
Product Tenant
Query Chart Report
Exceptions Usage
Notifications
Events
Workflow
Business
Rules
Pick-up Lists
Custom
Fields
Pre/Post
Processors
Dynamic
Forms
Single Sign
On (SSO)
Auditing
User Mgmt.
Privilege
Mgmt.
Data Scope
Module 1 Module 2
Module 3 Module n
Code
Templates
Performance
Profiler
Service End
Point

22. Cello Benefits
Cello helps in building your product’s business functionalities from day 1 without
SaaS Life Cycle Management Solution
worrying about SaaS nitty-gritties

23. Contact Us
Web : http://www.techcello.com
General Enquiry : info@techcello.com
Support Enquiry : support@techcello.com
Sales Queries: sales@techcello.com
“The Techcello approach is likely to be ideal for companies -especially
independent software vendors - that need to get to market relatively
quickly with a multitenant SaaS solution and would like a substantial
shortcut while avoiding lock-in to a proprietary application platform as
a service (aPaaS)”
SaaS Life Cycle Management Solution
- Gartner Research