1. COMMUNICATION

3. Communication Processes
Parties Media Mode Function
Selection
Spoken -- Speaking
Sender Execution
Selection
Written -- Writing
Execution
Identification
Spoken -- Listening
Interpretation
Receiver Identification
Written -- Reading
Interpretation

4. Importance of Communication
• In modern professional organization a great deal of
importance is therefore attached to devising and
maintaining an efficiency system of communication.
• Researcher in this area have shown that 70% to 80%
of the total working time of the professional is spent
on communication.
• In India where the other language are also used for
this purpose, out of total time spent on
communication 64.14% is on communication in
English as against 27.22%in Hindi and 8.64% in
regional language.

5. Communication in Organization
• There are two aspect of communication in
organization.
1 The developing and maintenance of the
communication pattern to ensure harmonious
relationship among the employee
2 The use of technology to secure quicker and
more effective flow of information
* PATTERN OF COMMUNICATION

6. Type of Communication
• Nonverbal communication
• Orel communication
• Visual communication
• Written communication

7. Nonverbal communication
• Personal Appearance
• Facial Expression
• Eye contact
• Space distancing

8. Nonverbal communication
Nonverbal communication The first scientific study of
nonverbal communication
was Charles Darwin's book
The Expression of the
Emotions in Man and
Animals (1872). Nonverbal
communication is usually
understood as the process
of communication through
sending and receiving
wordless messages