3. 2004
• Began with Off-screen ads in
multiplex & malls in Ahmedabad
2006
• Expanded footprints within Gujarat in
Baroda, Rajkot and Surat
2008
• Acquired 1st mall ad rights outside
Gujarat in Nagpur
2009
• Entered in cinema onscreen business
with slide rights. Offices opened in
Mumbai, Hyderabad & Kolkata
2010
• Started acquiring Ad Film rights
2013
• Khushi Advertising became
“Khushi Advertising Ideas Pvt Ltd “
2014
• Transformed into ambient media
solutions provider with a clients base
of 300+ & 26 offices in India
2015
• Forging on to become a leading
ambient media agency in India. 28
Offices
1
No. 1 Cinema
Advertising agency in
India
175+
175+ Head-Count.
60+ Operations &
Execution team
28
28 offices in India to
service national /
regional campaigns
300+
Currently working
with 300+ Leading
Brands
Khushi - At a glance
www.khushiadvertising.com
5. What we do
www.khushiadvertising.com
• Across 2000+ multiplex screens & 6000+
single screens in India
Cinema
Advertising
• 100+ unavoidable branding spaces across
best ambient avenues in IndiaBranding
• We create memorable brand experiences
across targeted ambient avenues
Experiential
Marketing
• We ideate & execute impressive
innovations to leave a lasting impressionInnovations
7. ADD HUGE REACH & IMPACT IN YOUR MEDIA PLAN
CINEMA AS A MEDIA-MIX
• Target all big block buster movies first on cinema
• Grab 100% attention from captive audience
• Target all Tv ad avoiders on cinema
• Biggest Impact medium
• Target & captivate regional or national prospects
• No spend wastage as you can target your
audience by choosing specific multiplex or single
screens in your targeted universe
• Target English, Hindi & local language movies in
cinemas & add effective reach to your plan
• Connect & Engage with the target audience
• Low CPT & Good cost per conversion on cinema
Onscreen Ad Options
• Mute Slide: 10 seconds
• CineRadio: 10/20 seconds
• Ad Film: 20/30/45/60 seconds
9. Shopping Malls
www.khushiadvertising.com
Branding Options in Malls
• FAÇADE HOARDING.
• FRONTLIT
• BACKLIT
• DROP DOWN
• GLASS FAÇADE
• STEP BRANDING
• ESCALATOR BRANDING
• LIFT DOOR BRANDING
• FLOOR BRANDING
• PARKING BRANDING
• SCROLLERS
• BACKLIT STANDEE
• FLEX / CUTOUT STANDEE
• REST ROOM BRANDING
70% of affluent adults visit malls twice
in a month
On an avg, shoppers spend more than
Rs. 5000 per visit
Average time spent per mall: 75
minutes
Long dwell times gives active shoppers
extended exposure time to advertising
displays.
Target consumers who are in the
“buying mode.”
Mall displays are typically positioned
at eye level, in a clean & good
ambience
Shopping Mall Advantage
“Influence and engage with the affluent shopper’s throughout the year
with best shopping malls across India.”
13. Target millions of affluent flyers
Bang-on positioning of the media ensures eyeballs
Regular Business travellers: 20%
Tourists: 60%
Local HNI’s & affluent: 10%
Others: 10% (NRI & Foreign tourists)
HNI’s & affluent: 75 % are aged 18 to 50
Flexible booking periods from 30 days to one year
Exclusive rights of Amritsar Airport
Discover the multi-faceted branding units at major airports
Branding options at airports
Outdoor Options:
• L.E.D Backlit Hoardings
• Size: 30 x 10 – 4 units
• Size: 20 x 10 – 11 units
www.khushiadvertising.com
19. www.khushiadvertising.com
Result / ROI Deployment Our Plan Ideation Our Insight Brief
Raise Complete Awareness
Build Interest
Ignite Desire
Create
Action
CONNECT, ENGAGE, ACTIVATE & CREATE
A LASTING BOND WITH YOUR TARGETED CUSTOMERS
= = Process = =
20. MEDIA
VEHICLE
SEE HEAR FEEL SMELL TOUCH LIVE ENGAGEMENT
WITH TG
TARGETED
REACH
Frequency Detailing
PRINT J L L L L L J J J
TV J J K L L L J J L
RADIO L J L L L L J J L
OUTDOOR J L L L L L J J L
ONLINE J J K L L K J J J
CINEMA J J J J J J J J J
EM J J J J J J J L J
Experiential Marketing & Cinema clearly wins over all media vehicles with an overall ability to raise awareness & impress
Media Vehicle Strength Analysis
www.khushiadvertising.com
Achieve results with the most powerful media-vehicles
“CINEMA & Experiential Marketing”
21. Product Sampling at multiplex
Promotion Activation
Product Sampling at multiplex Product Sampling at Crossroads
We chat Activity in Multiplex Foot Ball Activity in Mall
CONNECT, ENGAGE, ACTIVATE TO CREATE MEMORABLE EXPERIENCES
22. Product Display Multiplex
Car Display in Mall
Product Display Mall Product Display Multiplex
Car Display in Multiplex Car Display in Mall
CONNECT, ENGAGE, ACTIVATE TO CREATE MEMORABLE EXPERIENCES
25. Huge Logo Cut-out
Huge Mobile Entrance Cut-out
Huge Cut-out InnovationSTILT WALKER INNOVATIVE ACT
Innovative Experiential for
Uttran Kite Thread awareness
26. Khushi team consists of highly qualified, trained & experienced
professionals from the advertising & media industry.
Khushi has more than a decade of experience in ambient media
advertising & activations
Our own 60+ supervisors to execute & monitor campaigns across our
28 offices in India
Major clients & media agencies prefer Khushi for authentic &
prompt service of their ad campaigns
Trust Khushi
www.khushiadvertising.com
