1.
Re-Aligning Digital
for the responsive
and participatory museum
Kajsa Hartig, Keynote, CIMUSET/ICOM
Milano, Italy, July 5, 2016

2.
Photo: Mats Landin, Nordic museum.
The Nordic Museum
Nordiska museet

3.
Photo: Christopher Brown, Flickr, CC-BY

4.
COOPER HEWITT

5.
BUZZWORDS
Storytelling
Audience engagement
Co-creation
Participation
…

6.
Photo: Georgie Pauwels, Flickr, CC-BY
The visitor at the center
of the museum
experience

7.
1. Audience insight
2. Project methods
3. Digital collections – our
perhaps most valuable digital
assets?
4. Omni-cannel experiences
5. Defining participation

8.
Image by www.estimote.com
Audience insight

9.
DMA Friends – Dallas Museum of Art

10.
From silos to…
Project methods

11.
Museum
experience

12.
Waterfall?
Agile?
Lean?
Scrum?

13.
Content

14.
PhD Thesis Tweet

15.
Digital collections

16.
NEW YORK PUBLIC LIBRARY

17.
CLEVELAND
MUSEUM OF ART

18.
The participatory,
immersive,
multisensory, omni-
channel museum
experience

19.
”Part game, part show, part spy thriller,
part big band concert, part night out”

20.
Participation

21.
The museum:
• Creates multi-directional
content experiences.
• Serves as a “platform” that
connects different users
who act as content
creators, distributors,
consumers, critics, and
collaborators

22.
The museum:
• Designs experiences that
invite ongoing audience
participation sustainably
• Offer every visitor a
legitimate way to contribute
to the institution, share things
of interest, connect with other people,
and feel like an engaged and respected
participant.

23.
Participatory space in the museum
http://www.rmg.co.uk/see-do/we-recommend/attractions/rethink

24.
From digital…
…to post-digital

25.
Some challenges:
1. Digital transformation on the agenda
at the management level
2. Merge digital with existing museum
practices
3. Prioritizing new work practices
4. Mapping the transformation (what is
the next step?)

26.
Thank you!
Kajsa Hartig
New Media Department
Nordiska museet / Nordic museum
@kajsahartig