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Insights to MVP/ Design Sprints
S I N G A P O R E D E S I G N W E E K
M A R C H 2 017
Who am I?
• Founder and Principal, Heist
• Delhi, London, HK, Shanghai,
Singapore
• Fascinated by people, places,
cultures and coffee
• Collective, Future of Work
• @ Kaja_Baja
© HEIST, 2017
Heist/ Design Collective
© HEIST, 2017
Design Thinking Overload
© HEIST, 2017
“Removing thinking from design
is like removing oxygen from air.
Design IS thinking–thinking
given form”
- Dan Saffer
© HEIST, 2017
© HEIST, 2017
What’s Ethnography, Anyway?
What is Ethnography, Anyway?
• Roots in Anthropology, design research foundation
• People, behaviors, cultural norms, beliefs
• (Pre Pre) User Research
• Provides the context to learnings
• Understand the drivers behind decisions, choices
and habits
© HEIST, 2017
Great, but there’s no time or budget - it’s a
sprint!
© HEIST, 2017
Morning Walks
© HEIST, 2017
Or a bike ride
© HEIST, 2017
Taxis & Tuk Tuks
© HEIST, 2017
Try the local dishes
© HEIST, 2017
Big Meals, Big Groups
© HEIST, 2017
Coffee is always a good idea
© HEIST, 2017
Graffiti and pop culture
© HEIST, 2017
Music
© HEIST, 2017
Festivals & Rituals
© HEIST, 2017
How people pray
© HEIST, 2017
And how they play!
Hang with some old folks
© HEIST, 2017Or make the most of your wait
Design Sprints 101
© HEIST, 2017
Before you start…
• Pick a challenge
• Agree to say YES… and
• Be willing to support each other
• Practice active listening
© HEIST, 2017
Challenges.. Or pick your own
• Tackling anxiety and depression amongst youth
• Building creativity into education
• Helping hawkers pass on their legacy
• Encouraging public transportation
• Better playgrounds for kids (and adults?)
© HEIST, 2017
Stage1/ UNDERSTAND
Step1/ Environment
• Define the problem
• User needs/ insights
• Business perspective
• Tech capabilities and challenges
• Stakeholder perspectives
© HEIST, 2017
Step 2/ How Might We?
• Start listing your insights
• Quick clusters to define opportunity areas
• Take those challenges and turn them around
• OK to start generating ideas
© HEIST, 2017
Stage 2/ DEFINE
Clarity and Brevity
© HEIST, 2017
• Design Principles
• 3 words
• Elevator Pitch
• First Tweet
Stage 3/ DIVERGE
Start Sketching
© HEIST, 2017
• Sketch 8 ideas in 5 minutes
• Sketch 1 idea in 5 minutes
• Sketch 1 storyboard in 5 min
Sushi Train
• 1 min, sketch or write your idea
• Pass it to the person on your right
• Build on the idea given to you by the person on
your left
• Complete the circuit, 5-6 ideas per team
© HEIST, 2017
Stage 4/ DECIDE
Vote & Prioritize
© HEIST, 2017
• Sticky dots in silence/zen voting
• Cluster winning ideas
• Quick prioritization (Tech Feasibility x Business
Viability)
Stage 5/ PROTOTYPE
Rapid Prototyping
© HEIST, 2017
• Paper prototypes, test, reiterate
• 3 screens, test, reiterate
• Clickable prototypes, test, refine
Stage 6/ VALIDATE
Back to the Start
© HEIST, 2017
• User Testing
• Natural Environment, not labs
• Conversations, not just screens
• Don’t be afraid to co-create
Thank you!
Kajal@heist7.com

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Insights to MVP/ Design Sprints by Heist.