1.
GLOBAL BUSINESS
CASE: CLEANTECH
Kaisa Hernberg 19 September 2013

2.
WHAT IS
”CLEANTECH”?

3.
CLEANTECH =
technology, services, solutions,
process innovations or products, that
• help reduce the environmental
load caused by human activity
• save energy and natural resources
• improve the living environment

4.
Energy and material
efficiency
Industry consumes 40 % of total
world electricity. Finland is among
the most efficient countries in the
industrial sector.
Company fact: Outotec’s flash smelting solutions
help to avoid 2.0 million tons of carbon dioxide
emissions annually in global metal production.

5.
Built environment
The operation of buildings accounts
for 40 % of the world’s energy
consumption. (UNEP)
Company fact: Kone elevators and escalators help
to considerably reduce energy consumption in tall
buildings.

6.
Bioenergy
and biofuels
In 2012 23 % of
total energy
consumption in
Finland was from
wood-based fuels.
(Finnish Forest
Industries)
Company fact:
Metso delivered
the world’s largest
biomass
gasification plant
to Vaskiluodon
Voima in Vaasa

7.
Water treatment
and purification
The growing global population and
scarcity of resources create a
greater need to produce more with
less water.
Company fact: Kemira provides expertise and
tailored combinations of chemicals for water-
intensive industries.

8.
CLEANTECH FINLAND
MISSION: Linking Finnish
cleantech expertise with global
demand
VISION 2015: Finland positioned
globally as a top cleantech expert

9.
Companies
Municipalities
Investors
Other
stakeholders
Top 80 Finnish
cleantech
companies
Media
Decision
makers
We connect clients and partners with top cleantech expertise

10.
Top 80 Finnish cleantech companies

11.
WHATWE DO
Targeted marketing
and communication
activities
“Concept Catalyst” on the
background of great
opportunities
New, digital ways to link
company and expert network
to global cleantech demand, e.g. SOLVED

12.
WHAT FINPRO DOES
Acquisition
Candidate Search
Market Monitor
Sales AcceleratorEntry Options Partner Search
International
Growth Plan
Test Drive
Right Markets
Sales Channel
Development
Direct Sales
Establishing Company
Supplier Evaluation
Export Partner
Groups
Trend Pulse
Improving
Market Position
Establishing
Presence
Planning
Market Entry
Preparing
Growth
Industrial Services

13.
INTERNATIONAL
PROGRAMS OPERATED
BY FINPRO

14.
FINPRO’S GLOBAL
NETWORK

15.
GLOBAL CLEANTECH
MARKET

16.
Global cleantech market is worth
approx. EUR 2000 billion
Prognosis for annual growth:7 %
Prognosis for Finnish GDP growth in
2013: 0,0 %

17.
CLEANTECH
INVESTMENTS IN AN
ENORMOUS SCALE
Russia: energy efficiency, waste
management
China: energy efficiency, reduction
of greenhouse gases, carbon
emissions, pollution
India: solar, bioenergy

18.
FINLAND’S POSITION
IN THE MARKET

19.
Finland has a harsh climate with
extreme temperature variations and
no natural fossil fuels of its own.
We have had no choice but to
develop efficient methods and
alternative energy sources.
It’s cold (and hot) out here

20.
It wasn’t
always this
clean here
Finland is rich in natural resources, such as forests, lakes
and minerals. In the past we have had problems,
including water pollution and low air quality.
With persistent long-term efforts and public-private-
sector collaboration we have succeeded in protecting our
nature – and building cutting-edge expertise in solving
environmental problems.

21.
We invest heavily in
cleantech
Despite its small size as a country, Finland is
a cleantech superpower.
Finland’s share of the global GDP is
approximately 0.4 %, but our share of the
global cleantech market is over 1 %.
More than than 1/3 of Finnish public R&D
investments are made in cleantech.

22.
0,00
5,00
10,00
15,00
20,00
25,00
30,00
35,00
40,00
45,00
50,00
Industry turnover 2011,
billions of Eur
0.17
21.4 21.7
45
-10%
0%
10%
20%
30%
40%
50%
60%
Industry growth (%) 2012
52 %
15 %
-4.2 % 1.9 %
ONE OFTHE LARGEST AND FASTEST-
GROWING INDUSTRIES IN FINLAND

23.
TOP 10 FINNISH
CLEANTECH
COMPANIES
Wärtsilä
Metso
Neste Oil
Outotec
Kemira
YIT
ABB
Kuusakoski
Outokumpu
Cargotec

24.
CLEANTECH IS AN
EXPORT BUSINESS
18%
21%
61%
Share of cleantech companies' turnover gained
abroad
Up to 10 %
11 - 50 %
51 - 100 %

25.
CHINA, RUSSIA MOST
INTERESTING
22%
23%
30%
39%
43%
Brazil
Sweden
Germany
Russia
China
Most interesting cleantech markets for Finnish
companies in the near future
% of companies
Bubbling under:
India, USA, UK,
France, EU, Baltic
countries

26.
KEY BUSINESS AREAS:
ENERGY EFFICIENCY,
RENEWABLES
14%
18%
19%
24%
27%
31%
32%
48%
59%
Measuring and analytics
Air protection
Green building
Water management and waste water processing
Consulting and advisory services
Clean processes, materials and products
Waste management and recycling
Renewable energy (production, transfer, distribution)
Energy efficiency
% of companies

27.
FINLAND’S KEY
CLEANTECH
STRENGTHS
Culture of
innovation and
collaboration
Hig-level
technology
expertise
Quality and
reliability
Culture of constant
improvement
Ability to turn
extreme conditions
into commercial
innovations
Experience in
solving
environmental
problems

28.
HOWE RANK
INTERNATIONALLY
#1 EU Eco-innovation
scoreboard 2012
#2 Environmental friendliness,
Country Brand Index 2011 – 2012
#4 Global
Cleantech Index

29.
KIITOS.
TACK.
THANKYOU.
www.cleantechfinland.com
www.solved.fi