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NFC Business Cards+ presentation from BOSCH Connected Experience, Berlin (2016)

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My presentation for BOSCH Connected Experience on innovation and bringing NFC business cards to market.

Veröffentlicht in: Technologie
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NFC Business Cards+ presentation from BOSCH Connected Experience, Berlin (2016)

  1. 1. NFC Business Cards+ Kai Turner MOO
  2. 2. NFC Business Cards+ by MOO 2 Agile innovation in practice: Learning to be lean
  3. 3. NFC Business Cards+ by MOO 3 Agile innovation in practice: Learning to be lean Always Be Shipping
  4. 4. NFC Business Cards+ by MOO 4 Agile innovation in practice: Learning to be lean Always Be Shipping The Story of NFC Business Cards+ Why innovation teams need to ship products
  5. 5. Story in 3 parts 5 2012-2014 How you DON’T ship innovation 2015 How you DO ship innovation 2016 Continuous innovation
  6. 6. About MOO & About me 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 10 years in Internet time is old 11
  12. 12. 12 Demonstrate innovation at MOO
  13. 13. About me 13 20+ years in digital product design • Global brands • Marketing agencies • Startups Roles throughout concept- design-build-ship cycle • User experience designer • Creative director • Product owner @kaigani
  14. 14. 14 Physical design Product owner Technical lead Developer UX design QA Project mgmt Lead developer Developer Team NFC
  15. 15. 15
  16. 16. How you DON’T ship innovation 16
  17. 17. We’ve gotta go back to 2012 17
  18. 18. 18 Gartner Hype Cycle
  19. 19. 19 2011 - NFC at Peak Hype 5-10 years to mainstream
  20. 20. We wanted to ride the wave 20
  21. 21. 21 + = NFC Business Cards (Easy?)
  22. 22. 22 2012 NFC Beta 150,000 cards
  23. 23. 23 Limited audience Customers who have NFC capable devices Customers who understand NFC Customers who understand how to programme NFC tags
  24. 24. The technology was not ready 24
  25. 25. What’s at stake? 25 Customer expectations PR reputation Lost resources
  26. 26. 26 Gartner Hype Cycle - 2012 5-10 years to mainstream
  27. 27. 27 Gartner Hype Cycle - 2013 2-5 years to mainstream
  28. 28. 28 Gartner Hype Cycle - 2014 2-5 years to mainstream
  29. 29. NFC = No F&@%ing Chance 29
  30. 30. Lesson: Hack ≠ Product 30
  31. 31. How you DO ship innovation 31
  32. 32. by 2014/2015… Printed electronics evolved 32
  33. 33. Printed electronics 33
  34. 34. 34
  35. 35. We have the technology (partner) 35
  36. 36. NFC/IoT market evolves 36
  37. 37. 37 2015 - Market forecast
  38. 38. NFC landscape in 2015 38
  39. 39. NFC landscape – Print 39
  40. 40. NFC landscape – Product 40
  41. 41. NFC landscape – Platform 41
  42. 42. NFC landscape – Payments 42
  43. 43. 43 Enough momentum to get the NFC industry out of the valley
  44. 44. Market proof 44
  45. 45. 44516 email signups 45 HIGH conversion on surveys HIGHER than average site search Proof points
  46. 46. Exec team are GO! 47
  47. 47. Hardware prototyping 48
  48. 48. Storytelling 55
  49. 49. 36 customer use cases 56
  50. 50. Market testing 57
  51. 51. The Lean Model 58 Build a landing page Collect sign-ups Gauge demand
  52. 52. The Lean Model 59 Build Find a landing page Collect sign-ups Gauge demand Write a ticket Who owns? PHP? Discuss w/ CRM Discuss w/ Creative Branding? Build & Release Which release? BI export of data Do we merge?
  53. 53. Beta launch 60
  54. 54. 61
  55. 55. Concept testing 62 • Cafés • Co-working spaces • Online panels
  56. 56. Timelines 63
  57. 57. Full launch 64
  58. 58. Paper+ 65
  59. 59. NFC Business Cards+ 66
  60. 60. Continuous innovation 70
  61. 61. Event-driven market testing 71
  62. 62. Event-driven market testing 72
  63. 63. Event-driven market testing 73
  64. 64. Event-driven market testing 74
  65. 65. Final thoughts 75
  66. 66. How did we do it? 76 • Right-sized to ship products • Being commercially driven • Backed by the exec team
  67. 67. What’s next 77
  68. 68. 78

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