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#AllAboutVoice A New Era with New Business Opportunities

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My presentation from VOICE summit 2018 in Newark (NJ).

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#AllAboutVoice A New Era with New Business Opportunities

  1. 1. #AllAboutVoice A New Era with New Business Opportunities Newark, July 26th @169labs
  2. 2. @169labs
  3. 3. – www.nytimes.com „Alexa is here to stay.“
  4. 4. @169labs
  5. 5. in 60 seconds. @169labs
  6. 6. Natural Language Speed Accuracy Accessibility @169labs
  7. 7. Source: Alpine.ai 1.000.000.000 voice-enabled devices2018
  8. 8. Souree: Comscore 50% searches via voice2020
  9. 9. Source: Hannah Ritchie and Max Roser (2017) – “Technology Diffusion & AdopEon”, published online at OurWorldInData.org and Voicebot.ai, Voicebot Smart Speaker Consumer AdopEon Report 2018 😲
  10. 10. Say yes to voice, if… • You’re focussing on the right context • Your use case can clearly be defined • the result is „voice compatible“ • Speech can be used to perform the intended action @169labs Context „25% of US moms own a smart speaker.“
  11. 11. The future is already here Voice assistants are conquering new everyday situations Alexa earbuds Alexa in-car Alexa for business @169labs
  12. 12. Revenue Streams Voice Apps (2025) 3 % 10 % 15 % 28 % 44 % Customer Service / Marketing E-Commerce Health Care Business Apps Other Source: Voicebot.ai @169labs
  13. 13. Biggest challenge: Discoverability @169labs
  14. 14. Slide: Was ist Voice Search?
  15. 15. Challenging “voice search“ @169labs Source: ROAST VOICE SEARCH Vertical comparison overview April 2018
  16. 16. Aufteilung nach Vertical Quelle: ROAST VOICE SEARCH Vertical comparison overview April 2018
  17. 17. Aufzeigen verschiedner Google Content Snippets
  18. 18. Let’s get serious: Which industries should jump on? @169labs
  19. 19. Voice Integration Every dayOne time Immersive Shallow Health Care Sound Machine Promotional Radio & TV News Utilities Sports Games (Personalized) Hospitality Kids @169labs
  20. 20. 1: Media / Entertainment @169labs
  21. 21. Radio, Podcast, TV, Artists … • Voice ❤ Audio • Audio is expertise • They know how to create voice-optimzed content • Hosts and Personalities can give their brand a (voice) personality • Content in abundance @169labs
  22. 22. “Voice Sales“ @169labs
  23. 23. Leads / Sales via Voice @169labs Alexa, €! €? €? €?
  24. 24. Demo Let’s listen to Radio Vienna… 🌹
  25. 25. Why „Voice Sales“ • Easy to use • Fast • Hands-free • No Laptop, smartphone needed (=> higher conversion rate) • Source agnostic Audience Radio station • Go to website xyz.com to „Tell Alexa, …“ • Audio commercials get measurable wird messbar (Listen > Lead > Sale) • New revenue streams (Revenue Share) @169labs
  26. 26. Quelle: voicebot.ai +242% @169labs
  27. 27. 2: Education @169labs
  28. 28. Kids, parents, students, senior citizens, … • Knowledge and trivia currently one of the top features • “Kids“ is fastest growing category • Kindergarden, school, university, life-long learning • Kids unlimited • Back to our roots: Passive listening (learning a language) • Get away from your screen @169labs
  29. 29. @169labs UNIQUE CUSTOMERS (MONTHLY) 500K Animal Sounds Sounds
  30. 30. 3: Gaming @169labs
  31. 31. Casual gaming, board games, … • Speech & communication is key in games (board, card, etc.) • Bring games to Alexa • Create new game concepts (“When in Rome“) • Game Instructions 2.0 • Echo Buttons • Destiny 2 extends game experience on Alexa @169labs
  32. 32. @169labs
  33. 33. 4: Automotive @169labs
  34. 34. Connected voice-controlled cars • Context is king • BMW, Toyota, Seat will add Alexa to their entertainment systems • Multi-modal seamless user experiences @169labs
  35. 35. „Voice Technology“ must be part of your digital agenda Website SEO Mobile Virtual/ Augmented Voice (Technology) eCommerce Content Marketing Social Media Digital Marketing E-Mail Marketing Influencer Affiliate vCommerce VEO
  36. 36. Where is your voice sweet spot?
  37. 37. Think in „categories“, not in „brand names“.
  38. 38. Be the authority for the questions and intents of your users.
  39. 39. Tim Kahle Founder / COO @kahle Dominik Meissner Founder / CTO @169labs
  40. 40. 169labs.com allaboutvoice.io allaboutvoice.de @169labs /169labs
  41. 41. 169labs.com allaboutvoice.io allaboutvoice.de @169labs /169labs go.169labs.com/voicesummit
  42. 42. Recommended by Amazon http://alexa.design/agentur@169labs
  43. 43. O C T O B E R 1 2 t h 2 0 1 8 , M U N I C H www.allaboutvoice.io

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