All About Voice –
How To Design For Voice.
Karlsruhe, March 1st 2018
@kahle

How to design for voice?
@kahle

It’s not about designing a conversation.
@kahle
It’s about designing a relationship.

UX VUX
@kahle

GUI

VUI

VUI

File > New…
Identify your key use case.
Your user might not be sitting in front of a
mobile phone or desktop computer.
@kahle

Finding a barber.
@kahle

1/16
Is voice the answer?
Yes: Proceed.
No: Go back.
@kahle

Finding a barber.
@kahle

Yes.
@kahle

Buying a new car.
@kahle

Not really.
@kahle

Booking a test drive.
@kahle

Yes.
@kahle

2/16
Shut down your computer.
Grab a piece of paper and a pen.
@kahle

3/16
Be like Steven Spielberg.
Write a script. Outline the happy path.
@kahle Resource Tip: Amazon Storywriter

4/16
Don’t be like Steven Spielberg.
Voice Apps are not like movies.
@kahle

@kahle
Introduction Inciting Incident
Rising Action
Climax
Falling Action
ResolutionTransformation
Classic Western Plot

@kahle
Introduction Inciting Incident
Rising Action
Climax
Falling Action
ResolutionTransformation
Classic Alexa User „Watch“ Behavior

@kahle
Introduction Inciting Incident
Rising Action
Climax
Falling Action
ResolutionTransformation
Classic Alexa Skill User Journey

5/16
Imagine conversation entry
points.
Every conversation is unique.
@kahle Resource: draw.io

I’m looking for a barber shop.
@kahle

Hair cut, now!
@kahle

6/16
Know how users maybe
discover your data.
It’s not obvious.
@kahle Resource: draw.io

Location, Time, Rating, Pricing
Hair Style, …
@kahle

7/16
Ask? or Tell!
Guide the user – and don’t bore or blame
him.
@kahle

8/16
One Breath.
Not the breath of a freediver!
@kahle

9/16
Definite options.
Not more than three.
@kahle

10/16
<break time>
Be human. Inhale!
@kahle

11/16
Variety.
Remember Steven.
@kahle

12/16
Voice & Audio ♥
Bridge the silence.
@kahle

13/16
Define your brand persona.
How does your brand sound like?
@kahle

14/16
Test it. Again.
„If you aren’t experiencing failure, then
you are making a far worse mistake.“
@kahle
– ED CATMULL
Method Tip: Wizard Of Oz

15/16
Design repair cases.
Get users back on track.
@kahle

16/16
Know your technology.
Amazon Alexa, Google Assistant, Cortana, …
@kahle

@kahle
Every relationship is unique
Hi Brad!
Hey Linda!
Morning Chuck!
Welcome Phil!
Ni Hao Lin!
Servus Lisa!
Ciao Maria!
Salut Josie!
Howdy Bob!
Hi Caroline!

Prototyping Resources
• sayspring.com
• thestoryline.io
• bottalk.de
• draw.io
• XMind (Mac)

Thank you.
@kahle
Tim Kahle
@169Labs

169labs.com
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