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All About Voice –
How To Design For Voice.
Karlsruhe, March 1st 2018
@kahle
How to design for voice?
@kahle
It’s not about designing a conversation.
@kahle
It’s about designing a relationship.
UX VUX
@kahle
GUI
VUI
VUI
File > New…
Identify your key use case.
Your user might not be sitting in front of a
mobile phone or desktop computer.
@kahle
Finding a barber.
@kahle
1/16
Is voice the answer?
Yes: Proceed.
No: Go back.
@kahle
Finding a barber.
@kahle
Yes.
@kahle
Buying a new car.
@kahle
Not really.
@kahle
Booking a test drive.
@kahle
Yes.
@kahle
2/16
Shut down your computer.
Grab a piece of paper and a pen.
@kahle
3/16
Be like Steven Spielberg.
Write a script. Outline the happy path.
@kahle Resource Tip: Amazon Storywriter
4/16
Don’t be like Steven Spielberg.
Voice Apps are not like movies.
@kahle
@kahle
Introduction Inciting Incident
Rising Action
Climax
Falling Action
ResolutionTransformation
Classic Western Plot
@kahle
Introduction Inciting Incident
Rising Action
Climax
Falling Action
ResolutionTransformation
Classic Alexa User „Watch“ Behavior
@kahle
Introduction Inciting Incident
Rising Action
Climax
Falling Action
ResolutionTransformation
Classic Alexa Skill User Journey
5/16
Imagine conversation entry
points.
Every conversation is unique.
@kahle Resource: draw.io
I’m looking for a barber shop.
@kahle
Hair cut, now!
@kahle
6/16
Know how users maybe
discover your data.
It’s not obvious.
@kahle Resource: draw.io
Location, Time, Rating, Pricing
Hair Style, …
@kahle
7/16
Ask? or Tell!
Guide the user – and don’t bore or blame
him.
@kahle
8/16
One Breath.
Not the breath of a freediver!
@kahle
9/16
Definite options.
Not more than three.
@kahle
10/16
<break time>
Be human. Inhale!
@kahle
11/16
Variety.
Remember Steven.
@kahle
12/16
Voice & Audio ♥
Bridge the silence.
@kahle
13/16
Define your brand persona.
How does your brand sound like?
@kahle
14/16
Test it. Again.
„If you aren’t experiencing failure, then
you are making a far worse mistake.“
@kahle
– ED CATMULL
Method Tip: Wizard Of Oz
15/16
Design repair cases.
Get users back on track.
@kahle
16/16
Know your technology.
Amazon Alexa, Google Assistant, Cortana, …
@kahle
@kahle
Every relationship is unique
Hi Brad!
Hey Linda!
Morning Chuck!
Welcome Phil!
Ni Hao Lin!
Servus Lisa!
Ciao Maria!
Salut Josie!
Howdy Bob!
Hi Caroline!
Prototyping Resources
• sayspring.com
• thestoryline.io
• bottalk.de
• draw.io
• XMind (Mac)
Thank you.
@kahle
Tim Kahle
@169Labs
169labs.com
bots.cologne
allaboutvoice.de
@169labs /169labs info@169labs.com
We’re
hiring!

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169 Labs • All About Voice • How To Design for Voice