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Proving Your Online Marketing
   Campaign is Worth More:
Multi-Touch Funnels & Attribution
           Ari Nahmani
The ADD Generation
Fickle Window Shoppers
Comparison Shopping
The Days of 1st Visit Conversions Are
               Over!!
A Common Path To Purchasing Online
The Problem
• Most web analytics packages (including GA)
  attribute a conversion or transaction to the LAST
  interaction (‘last touch attribution’).

• If the number of leads, transactions, revenue or
  any other KPI is attributed to your efforts ONLY
  when a user has completed this in their last (most
  recent) visit to the site, …. your ______ campaign
  is worth more than you think!!
VIDEO :)
Many people don’t convert
   on their first visit!
Let’s Make This Work For Our Site
Now Let’s Prove How Much Our SEO
  Campaign is Actually Worth!!
Compare it to Last Touch Attribution!
But Wait… There’s More!
“Who Helped You With Your Purchase
             Today?”
How About Those Assistants?
Ari Nahmani

CEO / Founder
Kahena Digital Marketing
http://www.kahenadigital.com

Email: ari@kahenadigital.com
Twitter: @AriNahmani
         @KahenaDigital
The ADD Generation

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Ari Nahmani - Multi Touch Funnels - KahenaCon Spring 2012

Editor's Notes

  1. Introduce the team
  2. 1 min
  3. Let’s Talk Dugri – How Does This Help All Of You?
  4. Where is Multi Channel Funnels
  5. As long as you have predefined ‘Goals’ in Analaytics (be it reaching a thanks page or a button clicked via event tracking) it will show up in this list.If you have e-commerce tracking enabled, it will automatically show up as ‘transaction’
  6. Raise your hand if you know who this guy is on the right?
  7. Raise your hand if you know who this guy is on the right?