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The Micropayment Platform for Online Content & Applications in the World of “FREE”<br />Presentation for MizzouApril 25, 2...
Company History/Status<br />Invented by Cynthia in 2003 (then set aside as too early)<br />Patent filed in 2007<br />Alpha...
The Problem<br />Digital content and services need more revenue <br />news, information, music, videos, apps, etc.<br />Pr...
The Opportunity<br />People want to support the digital stuff they love but it’s too much hassle online<br />People want t...
Enter Kachingle<br />Kachingle combines:<br />the power of loyalty, <br />the influence of social media,<br />and the flex...
Why would People Pay for FREE digital stuff?<br />To build an online persona: achieve recognition, gain status, support a ...
Success of Voluntary Payments<br />user-centric<br />no “mental transaction costs”<br />tap into existing social networks<...
How it works<br />User voluntarily pays $5 per month via PayPal or credit card (later we will allow higher amounts)<br />U...
Extensive social media integration<br />Twitter<br />Facebook<br />
KachingleX<br />There is a two-sided network problem (chicken and egg):      – In order to get Kachinglers we have to have...
Kachingle-Mizzou Project Goals<br /><ul><li>Actions not Theory
Market The Missourian & VOX Kachingle Medallions
Refine the messaging – what works the best?
Include social media efforts
Generalize </li></li></ul><li>Kachingle-Mizzou Project Team<br /><ul><li>Tyler Beckett
Wei Peng
Tise Okuonghae
Robin Marahatta</li></ul>And staff at The Missourian and VOX including Professors Warhover and Potter<br />
Live demo<br />(next are just a few of the screen shots)<br />
Original (Javascript) Kachingle Medallion sites<br />
KachingleX <br />(Browser Extension)<br />Medallion sites<br />
Best way to learn more…mouse over the Kachingle Medallion at www.missourian.com!<br />
Student<br />Presentation<br />(not included here)<br />
Backup<br />Slides<br />
Nächste SlideShare
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Kachingle intro for Mizzou-Kachingle Team Presentation at Reynolds Journalism Institute - micropayments, no paywall, voluntary contributions, news, content, business model

Kachingle intro for Mizzou-Kachingle Team Presentation at Reynolds Journalism Institute April 25, 2011.

by Cynthia Typaldos
Founder, Kachingle

Grad Student team:
Tyler Beckett
Wei Peng
Tise Okuonghae
Robin Marahatta

Professors:
Randy Smith
Bill Carner
Tom Warhover
Dan Potter

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Kachingle intro for Mizzou-Kachingle Team Presentation at Reynolds Journalism Institute - micropayments, no paywall, voluntary contributions, news, content, business model

  1. 1. The Micropayment Platform for Online Content & Applications in the World of “FREE”<br />Presentation for MizzouApril 25, 2011<br />
  2. 2. Company History/Status<br />Invented by Cynthia in 2003 (then set aside as too early)<br />Patent filed in 2007<br />Alpha in 2008 <br />Beta in 2009<br />Public launch February 2010<br />Hundreds of sites signed up<br />Thousands of Kachinglers signed up<br />World class American-German team <br />Major new features added in Q1 2011 so that we can…<br />Change marketing focus in April 2011 (more on this shortly)<br />
  3. 3. The Problem<br />Digital content and services need more revenue <br />news, information, music, videos, apps, etc.<br />Producers cannot force people to pay using paywalls<br />The London Times (Murdoch) experienced > 99% drop in website readership when they installed a paywall<br />Advertising is still not paying the bills<br />Small content and service providers are struggling, even those with great value and high traffic<br />
  4. 4. The Opportunity<br />People want to support the digital stuff they love but it’s too much hassle online<br />People want to use Twitter and Facebook to brag to their friends and colleagues about the content and apps they love<br />People will pay for gaming (fun), virtual goods, online persona/status, helping favorite sites to gain status, etc.<br />People are willing to voluntarily pay for digital stuff they value – but only if it is hassle-free and shareable<br />
  5. 5. Enter Kachingle<br />Kachingle combines:<br />the power of loyalty, <br />the influence of social media,<br />and the flexibility of micropayments<br /> to generate a whole new revenue stream for free online contents and apps which supplements advertising revenue and premium services<br />
  6. 6. Why would People Pay for FREE digital stuff?<br />To build an online persona: achieve recognition, gain status, support a cause<br />
  7. 7. Success of Voluntary Payments<br />user-centric<br />no “mental transaction costs”<br />tap into existing social networks<br />financial transparency<br />fun, entertaining, like a game<br />These are Kachingle’s Guiding Principles!<br />
  8. 8. How it works<br />User voluntarily pays $5 per month via PayPal or credit card (later we will allow higher amounts)<br />User selects which providers to support (one click turns on Kachingle Medallion widget)<br />Kachingle counts daily usage of those selected sites all month<br />At end of the month Kachingle divides up user’s money and distributes it proportionately<br />User automatically brags to Twitter followers and Facebook friends about the digital stuff they love and support<br />It’s hassle-free: User signs up once, turns on each desired Medallion once, then Kachingle does the rest!<br />Kachingle distributes 85% of the revenue to producers and shares the other 15% with PayPal using special pricing and low-cost APIs<br />
  9. 9. Extensive social media integration<br />Twitter<br />Facebook<br />
  10. 10. KachingleX<br />There is a two-sided network problem (chicken and egg): – In order to get Kachinglers we have to have sites/apps Original strategy – DID NOT WORK – In order to get sites/apps we have to have Kachinglers<br /> New strategy – get Kachinglers to add their favs<br />KachingleX is a free browser extension (plug-in) that Kachinglers install, which enables them to Kachingle anything, even if that site/app is not a member of Kachingle<br />Now Kachinglers are in charge of the growth of Kachingle!<br /> And Kachingle has our own version of “PayPal Virality”<br />
  11. 11. Kachingle-Mizzou Project Goals<br /><ul><li>Actions not Theory
  12. 12. Market The Missourian & VOX Kachingle Medallions
  13. 13. Refine the messaging – what works the best?
  14. 14. Include social media efforts
  15. 15. Generalize </li></li></ul><li>Kachingle-Mizzou Project Team<br /><ul><li>Tyler Beckett
  16. 16. Wei Peng
  17. 17. Tise Okuonghae
  18. 18. Robin Marahatta</li></ul>And staff at The Missourian and VOX including Professors Warhover and Potter<br />
  19. 19. Live demo<br />(next are just a few of the screen shots)<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23. Original (Javascript) Kachingle Medallion sites<br />
  24. 24.
  25. 25.
  26. 26. KachingleX <br />(Browser Extension)<br />Medallion sites<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33. Best way to learn more…mouse over the Kachingle Medallion at www.missourian.com!<br />
  34. 34. Student<br />Presentation<br />(not included here)<br />
  35. 35. Backup<br />Slides<br />
  36. 36. Facebook Integration<br />Facebook application allows Kachinglers to put a list of their favorite content and apps into their profile and show how much they have given to each content provider<br />Automatic monthly friend-feed that places your latest kachingling activity on your friends’ Facebook walls<br />Facebook users can sign up for Kachingle directly from Facebook, which allows for one-click signup<br />Free, automated bragging about the content and apps they love! <br />
  37. 37. Facebook Integration<br />
  38. 38. Twitter Integration<br />Kachingle tweets activity on behalf of content providers at the end of each month<br />Kachingle tweets activity on behalf of Kachinglers at the end of each month<br /> Generates Kachingle signups and drives additional traffic to the service providers<br />(these are samples – there are 4 other types of automated tweets and more in the works)<br />
  39. 39. Social Widgets<br />These widgets will soon be visible on the sites themselves via the new fancy overlay (display of this in a few slides). <br />Right now both are available on Kachingle.com and WKW also as an installable widget. All will be available on Facebook too.<br />
  40. 40. Leaderboard<br />Leaderboard sorted by their daily counted visits of Kachinglers – thus there is quite a bit of movement and the sites that are at the top are the ones with the most loyal users (which are not necessarily the biggest sites).<br />
  41. 41.
  42. 42. Partnership with PayPal<br />Micropayments are highly strategic for them<br />They love our approach and think there is huge cash flow for them from Kachingle in the future<br />They have supported us in the following ways:<br />Special PayPal pricing<br />Featured us in their ad campaign (see below)<br />Gave us a speaker slot & free booth at their conference<br />Allowing us to market to their customer base<br />Gave us office space at Plug And Play<br />Access to their engineers for better technical support<br />

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