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How Kachingle Helps with Marketing

Ways that Kachingle, a social payment system, provides additional value beyond the revenue component.

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How Kachingle Helps with Marketing

  1. 1. How Kachingle helps with Marketing<br />Prepared by Kachingle<br />9/15/10<br />Copyright 2010, Kachingle, Inc. | Please Share This<br />
  2. 2. Kachingle is a network not a destination site <br />Network effects benefit all sites way beyond what they can do themselves<br />Kachingle keeps users on the client sites – all interesting information will be broadcasted to the site’s Medallion<br />Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soon<br />Experimentation is key – doing something quickly and easily and learning from it is much better than over-intellectualization<br />
  3. 3. Network Effects<br />Every time a Kachingler joins, it potentially benefits ALL of the Kachingle-enabled sites<br />And every time a new site joins, the other sites benefit because the network has grown thus making Kachingling more attractive to users  <br />Networked systems can be much more powerful than individual systems because of this effect, e.g. site-specific donation systems are isolated, not networked<br />Wikipedia info on network effect.   <br />
  4. 4. Kachingle already helps users find other sites they might like –Cynthia is kachingling SteveOuting.com and sees that Sharon is too…<br />
  5. 5. Cynthia knows Sharon and clicks to see what else Sharon values…Cynthia then discovers new great sites thru her colleague’s kachingling…<br />
  6. 6. Two Kachingle Widgets also help Kachinglers find new sites through recommendations from colleaguesWho’s Most Like Me Here – shows overlap for each individual Kachingler with other Kachinglers on each site they supportWho’s Kachingling Whom – real-time widget that shows activity<br />
  7. 7. All of these social elements moving to new Medallion overlay on the sites! Goal is users never visit have to actually go to Kachingle!<br />
  8. 8. Kachinglers broadcast their behavior automatically to their social networks…Twitter already implemented, Facebook coming soon<br />Kachingler mystockphototells his Twitter Network about a brand new site milotesselaarthat he is now supporting<br />
  9. 9. Kachingler Jim Buie starts supporting SteveOuting.com and SteveOuting.com tweets to his network<br />Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soon<br />
  10. 10. Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soon<br />Kachingler typaldos spreads her $5 and brags about it via an automatic monthly tweet that links to the list of supported sites<br />
  11. 11. Experimentation is key – doing something quickly and easily and learning from it is much better than over-intellectualization<br />

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